Guide SEO Checklists & Audits

TL;DR — Ce isn’t a checklist itself — it’s the map to every checklist and audit on le site. Si vous seulement remember un chose: migration signifie the domain, platform, or URLs are modification; redesign signifie seulement the regarder and template are modification on the même URLs. Pick the incorrect un and you’ll audit pour the incorrect risks.

Evidence for this claim Google distinguishes site moves with URL changes from hosting or infrastructure changes that keep visible URLs unchanged. Scope: Google site-move categories; a real project can combine multiple change types. Confidence: high · Verified: 2026-07-14 Google Search Central: Site moves and migrations Evidence for this claim Google's SEO Starter Guide provides a baseline for crawlability, organization, content, links, and search appearance checks. Scope: General baseline rather than a substitute for project-specific review. Confidence: high · Verified: 2026-07-14 Google Search Central: SEO Starter Guide

Commencer ici si you’re pas certain ce que vous besoin

• SEO technique Checklist — the broadest un. Crawlability, indexability, site speed, données structurées, security. Commencer ici si vous simplement vouloir a general health vérifier.
• SEO Audit Checklist — a step-by-step traiter pour running a complet audit, pas simplement a liste of choses to vérifier.

Working à l’intérieur a spécifique platform

• WordPress SEO Checklist — permalinks, plugin setup (Yoast/Rank Math/SEOPress), archive noindex decisions, images, mise en cache, and a before-you-launch gate.
• Shopify SEO Checklist — the fixed Structure d’URL, the collection/product duplicate-URL fix, structured données, and robots.txt.liquid.

Moving or rebuilding a site

Ces two obtenir confused constantly, so pick carefully:

• Webmigration de site Checklist — the domain, platform, or Structure d’URL is modification. Redirection mapping is the center of ce un.
• Website Redesign SEO Checklist — même domain, même URLs, seulement the template/visual design is modification. Content and markup parity via the nouveau template is the center of ce un.

Pillar-specific checklists and audits

• International SEO Checklist — Structure d’URL, hreflang, geotargeting, and localization pour a multi-country or multi-language site.
• International SEO Audit — auditing an international site that’s déjà live.
• Mobile SEO Checklist — content parity, mobile Core Web Vitals, and ergonomie mobile.
• On-Page SEO Checklist — titles, headers, lien internes, and content-level on-page factors.
• SaaS SEO Checklist — SaaS-specific structure, content, and conversion considerations.
• Ecommerce SEO Audit — auditing a live ecommerce site (product/category pages, faceted navigation, stock status).
• Enterprise SEO Audit — auditing at enterprise scale (governance, multi-team workflows, plus grand site architectures).

TL;DR — Every checklist and audit on ce site, un directory, grouped by the job you’re en réalité doing plutôt que by pillar. The two most-confused pairs — migration vs. redesign, and “checklist” (construire/launch, ordered steps) vs. “audit” (déjà live, diagnostic) — obtenir appelé out explicitly ci-dessous so vous land on the correct un the premier temps.

Evidence for this claim Google distinguishes site moves with URL changes from hosting or infrastructure changes that keep visible URLs unchanged. Scope: Google site-move categories; a real project can combine multiple change types. Confidence: high · Verified: 2026-07-14 Google Search Central: Site moves and migrations Evidence for this claim Google's SEO Starter Guide provides a baseline for crawlability, organization, content, links, and search appearance checks. Scope: General baseline rather than a substitute for project-specific review. Confidence: high · Verified: 2026-07-14 Google Search Central: SEO Starter Guide

Pourquoi ce page exists

Checklists on ce site live in whichever pillar and cluster ils belong to — WordPress SEO Checklist sits in Platform SEO, International SEO Checklist sits in International SEO’s fundamentals cluster, and so on. That’s the correct placer pour les structurally, but it signifie there’s aucun unique page où vous pouvez voir every checklist at une fois and pick the correct un. Ce page is que index.

Checklist vs. audit — the distinction que matters

A checklist on ce site is généralement an ordered, construire/launch-time task liste: choses to do in sequence avant something goes live, or to définir something up correctement the premier temps. An audit is a diagnostic traiter pour a site that’s déjà live: ce que to vérifier, in ce que order, to trouver what’s currently incorrect. Several pillars have les deux — an audit to trouver the problems, a checklist to fix or prevent les.

The complet directory, by category

General / platform-agnostic

• SEO technique Checklist — crawlability, indexability, speed, données structurées, security — the broadest starting point.
• SEO Audit Checklist — the traiter pour running a complet audit fin to fin, pas simplement a static liste.
• On-Page SEO Checklist — content-level factors: titles, headers, lien internes, image texte alternatif.

CMS and ecommerce platforms

• WordPress SEO Checklist — permalinks, plugin choice and setup, archive noindex judgment calls, mise en cache, images, redirections, schema, pre-launch gate.
• Shopify SEO Checklist — fixed URL prefixes, the collection/product canonical mismatch, robots.txt.liquid, app bloat, pre-launch.

Moving or rebuilding a site — the pair la plupart worth reading side by side:

• Webmigration de site Checklist — domain, platform, or Structure d’URL changements. Centers on URL mapping, 301 redirections, staging QA, and a post-launch monitoring window.
• Website Redesign SEO Checklist — même domain and URLs, seulement the template/design changements. Centers on preserving on-page elements (titles, H1s, lien internes, schema, texte alternatif) via a nouveau theme, and crawl-diffing staging contre live avant launch.

Les deux of ces live sous the Migrations hub, qui covers the complet range of migration types in un placer si vous besoin the broader context premier.

Pillar-specific

• International SEO Checklist (construire/launch: Structure d’URL, hreflang, geotargeting, localization) and International SEO Audit (diagnostic: auditing a site that’s déjà live internationally).
• Mobile SEO Checklist — content parity, mobile Core Web Vitals, ergonomie mobile, in a mobile-first-indexing world.
• SaaS SEO Checklist — SaaS-specific site structure and content considerations.
• Ecommerce SEO Audit — diagnostic audit pour a live ecommerce site: product/category pages, faceted navigation, stockouts.
• Enterprise SEO Audit — auditing at enterprise scale, où governance and cross-team workflow matter as beaucoup as the technical items themselves.

Comment utiliser plus que un

Ces aren’t mutually exclusive. A grand WordPress site moving to a nouveau domain voudrait reasonably utiliser the Webmigration de site Checklist pour the déplacer itself, the WordPress SEO Checklist pour the platform-level setup, and the SEO technique Checklist as a general final réussir avant appel it fait.

• Ce page is a directory of every checklist and audit on le site, pas a standalone checklist.
• Checklist = ordered construire/launch task liste. Audit = diagnostic traiter pour an already-live site.
• Migration (domain/platform/URL changements) and redesign (même URLs, nouveau template) are the pair la plupart souvent confused — ils solve différent problems and utiliser différent checklists.
• General starting points: SEO technique Checklist, SEO Audit Checklist.
• Platform-specific: WordPress, Shopify.
• Pillar-specific: International (checklist + audit), Mobile, SaaS, On-Page, Ecommerce (audit), Enterprise (audit).
• Checklists peut be combined — e.g. a migration checklist plus a platform checklist plus a general technical réussir.

Qui checklist do I en réalité besoin?

Testez vos connaissances: Picking the correct SEO checklist

Five rapide questions on matching a situation to the correct checklist or audit. Pick an réponse pour chaque, alors vérifier.