暫定日本語訳:FAQPage スキーマ

暫定日本語訳:What FAQPage スキーマ is, the exact timeline Google used to phase out the FAQ rich result (August 2023 → May 7, 2026), why the FAQPage type is still valid markup, how it differs from QAPage, and whether it's still worth implementing in 2026.

初回公開:2026年7月1日 · 最終更新:2026年8月4日 · Advanced
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暫定日本語訳:FAQPage スキーマ (スキーマ.org/FAQPage) marks up a ページ's frequently-asked-questions コンテンツ — a mainEntity array of Question items, each with a name and an acceptedAnswer that has text. It used to earn an expandable FAQ rich result in Google 検索, but Google restricted that to government and health sites on August 8, 2023, then fully removed it for everyone — including those gov/health sites — on May 7, 2026. Google's own FAQ tooling followed: the 検索-appearance filter, rich result report, and Rich Results Test support in June 2026, and 検索 Console API support in August 2026. The crucial distinction: the rich result is gone, but the FAQPage type is not deprecated. It's still valid markup, Google says it still parses it to understand ページ, and there's no penalty and no need to rip it out. Bing has announced no equivalent restriction or removal — an absence of an announcement, not independent confirmation it's currently displaying FAQ rich results. Don't confuse FAQPage with QAPage (community Q&A, multiple answers) — QAPage is a different type that's still supported, with a supported-properties update logged March 24, 2026. And the popular 'FAQ スキーマ helps AI citations' claim is unproven — an Ahrefs test cited by SEJ (pooling multiple スキーマ types, not FAQPage alone, across ~1 885 ページ) found only a small +2,2% ChatGPT-citation change after adding スキーマ, which the researchers called too small to separate from random variation. My advice: leave existing markup in place, don't chase the old rich result, and judge new FAQ コンテンツ on its on-ページ and UX merits.

暫定日本語案: TL;DR — スキーマ.org/FAQPage markup (mainEntityQuestionacceptedAnswer 暫定日本語案: → Answer.text) once made a ページ eligible for Google’s expandable FAQ rich result. 暫定日本語案: Google restricted it to authoritative government and health sites on 暫定日本語案: August 8, 2023, then fully removed it for everyone — including those 暫定日本語案: gov/health sites — on May 7, 2026. Google’s own FAQ tooling wound down on a staggered schedule: 暫定日本語案: the FAQ 検索-appearance filter, rich result report, and Rich Results Test support 暫定日本語案: stopped in June 2026; 検索 Console API support is scheduled to drop in 暫定日本語案: August 2026 and hadn’t happened as of this update. Critically, the 暫定日本語案: FAQPage type is not deprecated — it’s still valid markup, Google says it 暫定日本語案: keeps parsing it for ページ understanding, and there’s no penalty for leaving it in. 暫定日本語案: Bing has announced no equivalent restriction or removal — that’s an absence of an 暫定日本語案: announcement, not independent confirmation Bing is actively displaying FAQ rich results 暫定日本語案: today. FAQPage ≠ QAPage (community Q&A, still supported, with a March 24, 2026 supported- 暫定日本語案: properties update). The “FAQ スキーマ boosts AI citations” claim is unproven — the one 暫定日本語案: dataset I could verify found a statistically insignificant change, not a meaningful 暫定日本語案: effect either way. My call: leave existing markup, don’t chase the dead rich result, 暫定日本語案: judge new FAQ コンテンツ on its own merits.

暫定日本語案: The central question: is FAQ スキーマ still worth doing?

暫定日本語案: This is the question almost everyone lands on this topic asking in 2026, so I’ll answer 暫定日本語案: it up front and then justify it:

  • 暫定日本語案: The FAQ rich result is gone — fully removed from Google 検索 on May 7, 2026, 暫定日本語案: for every サイト.
  • 暫定日本語案: The FAQPage スキーマ type is not deprecated. It’s still valid スキーマ.org 暫定日本語案: vocabulary, Google says it still parses it to understand your ページ, and there’s no 暫定日本語案: penalty and no need to remove it.
  • 暫定日本語案: So don’t panic-delete existing markup, and don’t add new FAQ スキーマ expecting the 暫定日本語案: old SERP enhancement — that reward no longer exists. Evaluate FAQ コンテンツ on its 暫定日本語案: on-ページ/UX value, not on a スキーマ-ROI case that’s now moot in Google.

暫定日本語案: Everything below is the detail behind that.

暫定日本語案: The full timeline — how FAQ rich results were phased out

暫定日本語案: The single thing most competing articles get loose on is the dates. Here’s the precise 暫定日本語案: version. Google didn’t remove FAQ rich results in one move — there were three distinct 暫定日本語案: stages:

DateWhat happened
August 8, 2023FAQ rich results restricted to “well-known, authoritative government and health websites.” All other sites stop seeing the enhancement regularly.
May 7, 2026FAQ rich results stop appearing in Google 検索 entirely — including for the gov/health sites that had kept them since 2023. Deprecation notice added to the docs.
June 2026Google removes the FAQ 検索-appearance filter in 検索 Console, the FAQ rich result report, and FAQ support in the Rich Results Test.
August 2026Google is scheduled to remove FAQ rich result support from the 検索 Console API — not yet in effect as of this update.

暫定日本語案: August 2023 — restricted to government and health sites

暫定日本語案: Google’s Changes to HowTo and FAQ rich results 暫定日本語案: blog post (August 8, 2023) drew the line: going forward, FAQ rich results from FAQPage 暫定日本語案: structured データ would only be shown for well-known, authoritative government and health 暫定日本語案: websites, and for all other sites the rich result would no longer be shown regularly. 暫定日本語案: (This was reported contemporaneously by 暫定日本語案: 検索エンジン Journal, 暫定日本語案: which quoted the post directly.) The reason, per Google’s framing and industry 暫定日本語案: summaries of it, was abuse: sites bolting on artificial FAQ sections purely to grab more 暫定日本語案: SERP real estate, with questions that didn’t match intent and “answers” that existed 暫定日本語案: only to occupy pixels.

暫定日本語案: This is where a lot of stale コンテンツ — and, until recently, even this サイト’s own 暫定日本語案: structured データ hub — got stuck: describing 暫定日本語案: the 2023 gov/health state as if it’s still the current state. It isn’t.

暫定日本語案: May 7, 2026 — fully removed for everyone

暫定日本語案: On May 7, 2026, Google removed the FAQ rich result entirely. The gov/health carve-out 暫定日本語案: from 2023 went away with it — nobody sees a FAQ rich result in Google now. Google added 暫定日本語案: a deprecation notice to the FAQPage documentation, and coverage from 暫定日本語案: 検索エンジン Land 暫定日本語案: and 検索エンジン Journal 暫定日本語案: captured the notice verbatim. Google’s own documentation changelog also logged a separate, 暫定日本語案: later entry — dated June 15, 2026 — describing removal of the dedicated FAQ rich-result 暫定日本語案: documentation itself, a distinct step from the May 7 display change. The general FAQPage 暫定日本語案: structured-データ reference ページ (linked in Official Docs below) still exists as of this 暫定日本語案: writing, so read this as Google retiring a standalone FAQ guide, not every FAQ-related doc 暫定日本語案: ページ disappearing.

暫定日本語案: June–August 2026 — Google retires its own FAQ tooling

暫定日本語案: Removing the SERP feature is one thing; Google also wound down the reporting and 暫定日本語案: testing infrastructure around it on a staggered schedule, which is what the deprecation 暫定日本語案: notice spelled out. Per Google’s notice:

暫定日本語案: “FAQ rich results are no longer appearing in Google 検索. We will be dropping the 暫定日本語案: FAQ 検索 appearance, rich result report, and support in the Rich results test in 暫定日本語案: June 2026. To allow time for adjusting your API calls, support for the FAQ rich result 暫定日本語案: in the 検索 Console API will be removed in August 2026.”

暫定日本語案: So the Rich Results Test and 検索 Console’s FAQ report/filter stopped covering FAQ 暫定日本語案: in June 2026. The 検索 Console API is scheduled to drop FAQ support in 暫定日本語案: August 2026 — as of this update that change hadn’t taken effect yet. If a script of 暫定日本語案: yours already returns nothing for the FAQ 検索-appearance type in 検索 Console’s UI, 暫定日本語案: that’s the June change; expect the API call itself to stop returning FAQ データ once August 暫定日本語案: 2026 arrives.

暫定日本語案: What Google says now — the markup is not deprecated

暫定日本語案: This is the distinction the whole topic hinges on, and it’s where the lower-quality 暫定日本語案: coverage goes wrong: “Google stopped displaying it” is not the same as “the markup is 暫定日本語案: now wrong / harmful / against guidelines.”

暫定日本語案: Google’s own deprecation-notice wording is about the feature — the rich result — not 暫定日本語案: the vocabulary. The FAQPage, Question, and Answer types remain valid スキーマ.org 暫定日本語案: markup. Google has been consistent that it keeps reading structured データ to understand 暫定日本語案: ページ even when it no longer produces a visible result, and that its standing policy is: 暫定日本語案: structured データ that isn’t being used doesn’t need to be proactively removed and doesn’t 暫定日本語案: cause problems for 検索. (I’d point at a primary 検索 Central line for that exact 暫定日本語案: sentence, but the cleanest version of it in my research was captured secondhand — treat 暫定日本語案: it as the well-established Google policy it is rather than a fresh verbatim quote.)

暫定日本語案: There’s a broader rep signal here too. When people saw the FAQ removal alongside a run of 暫定日本語案: other structured-データ type retirements, John Mueller pushed back on the “スキーマ is dying” 暫定日本語案: framing, saying Google is not killing スキーマ — the supported set gets trimmed of old 暫定日本語案: or redundant types while the ones that meaningfully help 検索 are kept, more haircut 暫定日本語案: than funeral (reported by 暫定日本語案: 検索エンジン Roundtable). 暫定日本語案: One caveat I want to be straight about: that comment appears to be about the broader 暫定日本語案: wave of structured-データ retirements, not FAQPage specifically, so I’m treating it as 暫定日本語案: general context on Google’s posture toward スキーマ — not as FAQ-specific commentary.

暫定日本語案: Bottom line from Google’s side: no penalty, no need to remove, still parsed for 暫定日本語案: understanding — just no rich result.

暫定日本語案: FAQPage structure and example JSON-LD

暫定日本語案: The markup itself hasn’t changed; it’s worth knowing regardless, because it’s still valid 暫定日本語案: スキーマ.org vocabulary and Bing has announced no equivalent removal. This is a statement 暫定日本語案: about スキーマ.org validity, not a claim about current Google rich-result eligibility — that 暫定日本語案: feature is gone. The minimum valid structure is:

暫定日本語案: FAQPagemainEntity (an array of Question items) → each Question has a name 暫定日本語案: (the question text) and an acceptedAnswer (an Answer whose text holds the answer, 暫定日本語案: which may include some basic HTML like リンク).

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Do I need to remove FAQPage schema now that the rich result is gone?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "No. The rich result is gone, but the FAQPage markup is still valid, causes no problems, and Google still reads it. There's no penalty for leaving it in place."
      }
    },
    {
      "@type": "Question",
      "name": "Has Bing made the same change to FAQ rich results as Google?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "No. Bing has not announced any equivalent restriction or removal — this is a Google-specific change."
      }
    }
  ]
}

暫定日本語案: A few property notes: mainEntity is inherited from CreativeWork and holds the array 暫定日本語案: of questions; Question (schema.org/Question) also documents answerCount and 暫定日本語案: suggestedAnswer, but for FAQ you want a single acceptedAnswer per question; the answer 暫定日本語案: body lives in Answer.text. That single-authoritative-answer shape is exactly what 暫定日本語案: distinguishes FAQPage from QAPage. Evidence for this claim FAQPage uses Question entities and acceptedAnswer Answer entities to represent publisher-authored questions and answers. Scope: Schema.org vocabulary; QAPage models a different community-answer use case. Confidence: high · Verified: Schema.org: FAQPage

暫定日本語案: FAQPage vs. QAPage — don’t confuse them

暫定日本語案: This is the freshest, most useful distinction to get right, because a lot of coverage 暫定日本語案: smears “FAQ スキーマ” and “Q&A スキーマ” together, and they are different types with 暫定日本語案: different eligibility:

FAQPageQAPage
Who writes the answersThe ページ ownerThe community / users
Answers per questionOne authoritative acceptedAnswerPotentially many (a top answer + others)
Typical ページA brand/help/FAQ ページA forum thread, Q&A/Stack Overflow-style ページ
Google rich resultRemoved (May 7, 2026)Still supported

暫定日本語案: If your ページ is genuinely a community Q&A with multiple user-submitted answers, that’s 暫定日本語案: QAPage — a separate, still-supported type — not FAQPage. Reaching for QAPage on a 暫定日本語案: ページ you control and answer yourself is just as wrong as reaching for FAQPage on a forum 暫定日本語案: thread. This distinction is why FAQPage sits in the Social & Community スキーマ group 暫定日本語案: alongside QAPage and DiscussionForumPosting: they’re the “who’s doing the talking” family 暫定日本語案: of types, and only some of them lost their rich result.

暫定日本語案: QAPage isn’t just theoretically still around, either: Google’s own documentation 暫定日本語案: changelog recorded an update to QAPage’s supported properties on March 24, 2026 暫定日本語案: — a sign the type is actively maintained, not a stale leftover. That’s a different claim 暫定日本語案: than “QAPage will show a rich result for your specific query” — confirm current 暫定日本語案: eligibility for your own ページ with the Rich Results Test rather than assuming blanket 暫定日本語案: support.

暫定日本語案: Does FAQ スキーマ still help with AI 検索 or AI Overviews?

暫定日本語案: Here’s a claim I see everywhere with zero evidence behind it: “FAQ スキーマ boosts your AI 暫定日本語案: Overview / LLM citations, so it’s worth doing for that reason alone.” Be skeptical.

暫定日本語案: There’s no confirmed Google linkage between FAQ structured データ and AI Overview 暫定日本語案: inclusion. Google says no special スキーマ.org markup is required for AI Overviews or 暫定日本語案: AI Mode. Evidence for this claim Google says there is no special Schema.org markup required to appear in AI Overviews or AI Mode. Scope: Google Search AI-features guidance; FAQPage markup should not be presented as a confirmed AI-citation lever. Confidence: high · Verified: Google: AI features and your website The best データ point I found doesn’t support an AI-citation lift either: an Ahrefs 暫定日本語案: test reported by 暫定日本語案: 検索エンジン Journal 暫定日本語案: measured ChatGPT citations across roughly 1 885 ページ before and after adding スキーマ 暫定日本語案: markup (pooling multiple スキーマ types together, not testing FAQPage specifically) and found 暫定日本語案: only a +2,2% change — small enough that the researchers themselves called it “too small 暫定日本語案: to tell apart from random variation.” I’d treat that as a null result, not evidence of a 暫定日本語案: lift or a penalty, and it isn’t an FAQPage-specific test. Either way, it’s enough to knock 暫定日本語案: down the confident “FAQ スキーマ is an AI-citation lever” assertion — the データ doesn’t support 暫定日本語案: it.

暫定日本語案: The distinction that actually holds up: well-structured Q&A コンテンツ — clear 暫定日本語案: questions, direct answers, scannable format — genuinely helps LLMs extract and reuse your 暫定日本語案: material, and it helps human readers too. That value comes from the コンテンツ and its 暫定日本語案: structure on the ページ, and LLMs can read it whether or not it’s wrapped in FAQPage 暫定日本語案: JSON-LD. The FAQPage markup itself has no demonstrated AI-citation lift. Write good 暫定日本語案: FAQ コンテンツ; don’t do it for the スキーマ.

暫定日本語案: Does Bing still use FAQ スキーマ?

暫定日本語案: This is a Google-specific change, not an industry-wide one. Bing has not announced 暫定日本語案: any restriction or removal of FAQ rich results, and industry reporting in 2026 says 暫定日本語案: Bing (and the engines on its index, like DuckDuckGo and Brave 検索) continues to 暫定日本語案: process FAQPage markup — though I haven’t independently reconfirmed that against a 暫定日本語案: Bing-owned primary source in this pass, so treat it as industry-reported rather than 暫定日本語案: Bing-official. Bing doesn’t publish a standalone FAQ rich-result spec ページ — it supports 暫定日本語案: the shared スキーマ.org vocabulary through its general 暫定日本語案: structured-データ documentation — 暫定日本語案: so the accurate framing is “no deprecation announced by Bing,” not “Bing currently shows 暫定日本語案: FAQ rich results for every query,” which isn’t something this pass independently verified.

暫定日本語案: Fabrice Canel, Principal 商品 Manager at Microsoft Bing, has separately confirmed — in 暫定日本語案: the broader structured-データ context — that スキーマ markup helps Microsoft’s LLMs and Copilot 暫定日本語案: understand コンテンツ (via 暫定日本語案: 検索エンジン Land), 暫定日本語案: which is already cited on this サイト’s structured データ hub. That’s general, not FAQ-specific, 暫定日本語案: but it’s a fair reason not to assume FAQ markup is “dead everywhere” just because Google 暫定日本語案: stopped displaying it.

暫定日本語案: What FAQPage スキーマ is still good for

暫定日本語案: Strip away the rich result and there’s still a real, if smaller, case for FAQ コンテンツ 暫定日本語案: (note: コンテンツ, not necessarily the markup):

  • 暫定日本語案: On-ページ UX. A clean FAQ section lets users scan for the objection or detail that’s 暫定日本語案: blocking them, which matters most right before a conversion.
  • 暫定日本語案: Internal linking. Answer.text accepts basic HTML, so answers can リンク out to your 暫定日本語案: deeper ページ — a legitimate way to route authority and readers.
  • 暫定日本語案: コンテンツ organization for humans and machines. Structured Q&A is easy for people to 暫定日本語案: read and easy for engines and LLMs to parse — even without a Google rich-result reward, 暫定日本語案: and potentially in Bing too, where no equivalent removal has been announced.

暫定日本語案: So: keep your existing FAQPage markup (it’s harmless and Google says it still reads it), keep 暫定日本語案: writing genuinely useful FAQ コンテンツ where it serves readers, and just stop treating the 暫定日本語案: Google FAQ rich result as a reason to do either — because it’s gone.

暫定日本語案: For where FAQPage sits in the wider picture, see the broader 暫定日本語案: Structured データ and スキーマ Markup hubs this 暫定日本語案: article nests under, and the QAPage スキーマ sibling for the community-Q&A side of this family.

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