Landing-Page Mismatch Finder

How to use it

1. Paste Ads search terms with their Final URL.
2. Add --- on its own line, then paste a GSC page-by-query export.
3. Select Analyze and review only the returned mismatches; aligned pairs are intentionally omitted.
4. Open the candidate pages and compare intent, conversion path, indexation, and query coverage before acting.

Example result Illustrative data

This static example uses fictional URLs to show the engine's three possible findings.

What the results mean

Different page is returned when one normalized organic URL exists but differs from the normalized paid URL. Splitting is returned when two or more distinct organic URLs appear for the exact normalized query. No organic presence means no GSC page row matched that query. The action field is a review direction, not an automatic redirect or campaign recommendation.

How it works

For each Ads row with a Final URL, the engine normalizes its search term and finds GSC rows with the same normalized query. It deduplicates normalized organic URLs, then applies the three rules above. URL normalization removes superficial URL variation, while query matching remains deliberately exact after normalization.

Features

• Three distinct mismatch types rather than one ambiguous warning.
• Paid and organic URLs preserved as evidence in every finding.
• Browser-only processing and required-header validation.

Limitations

• No semantic query matching, crawling, conversion data, or page-quality judgment.
• GSC rows can be absent because of privacy thresholds, filters, or date-range differences.
• Different URLs can be correct when paid and organic experiences serve different audiences or funnel stages.
• Use exports with comparable dates, countries, devices, and search scope.

Frequently asked questions