Landing-Page Mismatch Finder
Free, no signup. Spot paid destinations that disagree with organic intent coverage, have no organic presence, or overlap multiple organic URLs.
Paste Ads search terms with Final URL first, then a GSC page×query export. Separate data sets with a line containing ---. Files never leave your browser.
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Local data
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Runs entirely in your browser — nothing you paste is uploaded or stored. Anonymous run-level outcome counters may be used for aggregate research; URLs, domains, IPs, and identifiers are never included, and no statistic is released below 100 runs.
How to use it
- Paste Ads search terms with their Final URL.
- Add
---on its own line, then paste a GSC page-by-query export. - Select Analyze and review only the returned mismatches; aligned pairs are intentionally omitted.
- Open the candidate pages and compare intent, conversion path, indexation, and query coverage before acting.
Example result Illustrative data
This static example uses fictional URLs to show the engine's three possible findings.
different-pagetrail shoes: paid /mens/trail/, organic /trail-shoes/
Action: test the organic landing page as the paid destination.
splittingshoe size guide: organic URLs /size-guide/ and /help/sizing/
Action: consolidate or differentiate the competing organic pages.
no-organic-presencewaterproof running shoes: paid /waterproof/, no matched GSC page
Action: investigate indexation and intent coverage.
What the results mean
Different page is returned when one normalized organic URL exists but differs from the normalized paid URL. Splitting is returned when two or more distinct organic URLs appear for the exact normalized query. No organic presence means no GSC page row matched that query. The action field is a review direction, not an automatic redirect or campaign recommendation.
How it works
For each Ads row with a Final URL, the engine normalizes its search term and finds GSC rows with the same normalized query. It deduplicates normalized organic URLs, then applies the three rules above. URL normalization removes superficial URL variation, while query matching remains deliberately exact after normalization.
Features
- Three distinct mismatch types rather than one ambiguous warning.
- Paid and organic URLs preserved as evidence in every finding.
- Browser-only processing and required-header validation.
Limitations
- No semantic query matching, crawling, conversion data, or page-quality judgment.
- GSC rows can be absent because of privacy thresholds, filters, or date-range differences.
- Different URLs can be correct when paid and organic experiences serve different audiences or funnel stages.
- Use exports with comparable dates, countries, devices, and search scope.
Frequently asked questions
What exports does the landing-page mismatch finder require?
Paste an Ads search-terms export with Search term and Final URL first, followed by a combined GSC page-by-query export with Query, Page, Clicks, Impressions, and Position.
What is a different-page mismatch?
It means the one organic URL associated with an exact normalized query is different from the paid Final URL. It is a test prompt, not proof that either URL is wrong.
What does splitting mean?
Splitting means more than one organic URL appears for the same normalized query in the supplied export. Those pages may compete, alternate over time, or serve distinct intents.
Why might a term show no organic presence?
There is no exact normalized query-and-page row for that Ads term in the supplied GSC data. The page may not rank, the term may be hidden or outside the date range, or the wording may differ.
Does the tool crawl the landing pages?
No. It compares URLs in your exports and does not fetch, render, or assess page content.
Feature requests for Landing Page Mismatch Finder
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Informazioni sullo strumento
Confronta le landing page paid con le pagine che GSC posiziona davvero per la stessa query.
Funzionalità
- Tre tipi di mismatch distinti invece di un avviso ambiguo.
- URL paid e organici conservati come evidenza in ogni finding.
- Elaborazione solo nel browser con verifica delle intestazioni richieste.
- Output che separa pagina diversa, splitting e assenza organica.
Come funziona
Incolla i termini Ads con Final URL, aggiungi l’export GSC pagina-query e analizza. Rivedi solo i mismatch restituiti; confronta intento, percorso di conversione, indicizzazione e copertura della query prima di agire.
Limitazioni
- Non esegue matching semantico, crawling, analisi conversioni o giudizi sulla qualità della pagina.
- URL diversi possono essere corretti quando esperienze paid e organiche servono audience o fasi del funnel diverse.
Domande frequenti
Che cos’è un mismatch di pagina diversa?
Una URL organica associata alla query normalizzata è diversa dalla Final URL paid; è un promemoria di test, non la prova che una URL sia sbagliata.
Che cosa significa splitting?
Per la stessa query normalizzata compaiono due o più URL organiche distinte nell’export; possono competere, alternarsi o servire intenti diversi.
Quali export richiede il landing-page mismatch finder?
Prima un export Ads con Search term e Final URL, poi un export GSC pagina-query con Query, Page, Clicks, Impressions e Position.
Perché un termine può non avere presenza organica?
Nessuna riga GSC con query e pagina normalizzate corrisponde; la pagina potrebbe non posizionarsi, il termine essere nascosto o fuori intervallo, oppure la formulazione differire.