Categories & Merchandising
Category Page SEO
Category pages (PLPs, collection pages) are usually the highest-leverage and most technically dangerous pages on an ecommerce store. This is how to rank them, handle pagination after rel=prev/next died, decide which faceted URLs to index, add content without keyword-stuffing, and route crawlers to every product.
Product Selection & Sort Order for Category Pages
Which products a category page shows, and in what order, is a merchandising decision most stores never brief their SEO on. This is how default sort order shapes crawling and internal links, how to handle out-of-stock products within a listing, and how to keep sort-order URLs from becoming duplicate content.
Promotions & Deal Pages SEO
How to build and optimize your store's own sale, deals, and coupon pages so they rank for high-intent bargain queries — the durable-URL rule, keeping pages live between promotions, why coupon rich results are gone and discounts belong in Product schema, and how to avoid the thin-coupon and doorway traps.
Ecommerce SEO Seasonality
Seasonal SEO for ecommerce: which URL to use (keep vs. 301), how Google's demand-driven crawl scheduling affects timing, when to publish before peak, and how to preserve a page's authority year-round.