Strategy & Operations
Agile SEO
How to apply agile methodology to SEO — sprint-based work, writing SEO tickets engineers accept, running ceremonies, and prioritizing enterprise backlogs at scale.
Building an Enterprise SEO Team
How to structure an enterprise SEO team — centralized vs. decentralized vs. hub-and-spoke models, the core roles (technical, content, analytics, outreach, engineering liaison), where the team should sit, and how to scale it honestly. No Google-blessed org chart exists; this is practitioner territory.
SEO Automation
What to automate in SEO (monitoring, reporting, audits, content briefs) vs. what not to, the tools and approaches enterprise teams use, and how to build scalable SEO workflows.
SEO A/B Testing
How to run controlled SEO experiments — split testing title tags, meta descriptions, structured data, and on-page changes — using time-series or split-URL approaches to measure causal impact.
SEO Due Diligence for M&A
How to verify organic traffic and revenue, uncover SEO liabilities, model downside, and plan post-deal integration before an acquisition.