Local SEO Checker
Free, no signup. Check raw LocalBusiness markup and visible NAP/service-area clues on one public page. The report keeps this page audit separate from profile and directory consistency.
Checks run from our server; we fetch the URL you enter and don't keep the results. Anonymous run-level outcome counters may be used for aggregate research; URLs, domains, IPs, and identifiers are never included, and no statistic is released below 100 runs.
Sample report Deterministic detector example
Raw HTML containing LocalBusiness JSON-LD, “123 Main Street,” “+1 555 111 2222,” and “Serving Boston” returns:
Local schema: LocalBusiness-style schema found.
Visible NAP: Visible phone and address signals found.
Service area: Visible service-area signal found.
How to use it
- Enter the public location or contact page that should carry the business details.
- Select Audit and review all three independent findings.
- Confirm warnings in the page source and rendered page before changing markup.
- Audit Google Business Profile and third-party directory consistency separately.
Current target
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Local data
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What the results mean
- Local schema — checks for three supported business-type strings in raw HTML.
- Visible NAP — passes when both phone-like and street-address-like text are present.
- Service area — passes on visible “service area” or “serving” wording; absence is informational.
- Not evaluated — required document evidence was unavailable, never a negative verdict.
How it works
The protected fetch endpoint retrieves public HTML, which is parsed into a document context. Three deterministic detectors inspect the serialized markup and normalized body text. No model, map result, profile API, or directory database contributes to the findings.
Features
- One-page raw-HTML audit.
- Separate schema, NAP, and service-area findings.
- Visible summaries instead of a composite local score.
- No login or business-profile authorization.
Limitations
The schema check recognizes only LocalBusiness, Restaurant, and Store strings. Phone and address recognition is intentionally simple and does not compare normalized business identities. The tool does not validate JSON-LD syntax, rendered content, opening hours, map rankings, reviews, proximity, directory citations, or profile ownership.
Frequently asked questions
What local SEO signals does this checker inspect?
It checks for LocalBusinessLocalBusiness schema (schema.org/LocalBusiness) is structured data — usually JSON-LD — that describes a physical business to search engines: its name, address, phone, hours, geo-coordinates, and price range. Google requires only name and address, consumes about a dozen recommended properties, and treats it as a corroborating signal, not a substitute for a Google Business Profile.-, Restaurant-, or Store-style schema, a visible phone-and-address combination, and wording such as service area or serving in the raw HTML.
Does it audit my Google Business Profile?
No. It does not connect to Google Business Profile, Maps, reviews, categories, hours, photos, or verification state.
What does incomplete NAP mean?
The raw page text did not contain both a phone-like number and a simple street-address pattern. That is a review prompt, not proof that the business data is missing or incorrect.
Can it compare citations across directories?
No. The checker fetches one page only and does not compare names, addresses, or phone numbers with directories or other sites.
Why might a JavaScript site get a warning?
The audit uses fetched raw HTML. Business details inserted only after JavaScript runs may not appear, so verify rendered output separately.
Feature requests for Local Seo Checker
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Common issues & how to fix them
- Warnings LocalBusiness schema is missing Fix: Add valid LocalBusiness JSON-LD with the specific subtype, name, address, telephone, URL, and applicable opening hours.
- Warnings Visible name, address, or phone signals are incomplete Fix: Display a consistent business name, postal address, and local phone number in crawlable page content and structured data.
- Information Visible service-area signal is missing Fix: State the cities or regions served in visible copy and represent the service area accurately in LocalBusiness markup where applicable.