Paid/Organic Overlap Quadrant

Free, no signup. Find terms that are strong in both channels, paid-only content gaps, and organic-only paid-test candidates. Dollar impact is modeled from current paid cost.

Built by Patrick Stox

Local data

Saved targets, named lists, and recent check summaries remain only in this browser.

Runs entirely in your browser — nothing you paste is uploaded or stored. Anonymous run-level outcome counters may be used for aggregate research; URLs, domains, IPs, and identifiers are never included, and no statistic is released below 100 runs.

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What will be sent 
 No tool inputs, uploads, pasted source, complete results, query parameters, or URL fragments are attached automatically. You can edit or remove the selected passage above. Browser and anti-abuse metadata is processed for spam prevention. 
  
 
  
 
 
  
 
 
      
 
How to use it
 
     
  1. Paste a Google Ads search-terms table containing Search term, Clicks, and Cost.
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  2. Add a line containing only ---, then paste a GSC query table containing Query, Clicks, Impressions, and Position.
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  3. Select Analyze, then sort the JSON rows by quadrant or dollar impact in your downstream workflow.
    4.  
  4. Turn strong-both and organic-only findings into measured experiments, not immediate budget changes.
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Example result Illustrative data
 
The figures below are invented solely to explain the calculation; they are not benchmarks or observed account results.
 
 
TermQuadrantPaid / organicModeled impact
 
acme running shoesStrong both24 / 38 clicks, organic position 3.2$180 current cost
 
wide trail shoesPaid only11 / 0 clicks$0 savings claim
 
shoe size guideOrganic only0 / 52 clicks, organic position 2.8$0
 
 
How to read the result
 
     
  • Strong both: at least one paid click and an organic position of 10 or better. Consider an incrementality test; dollar impact equals current cost.
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  • Paid only: paid activity exists without a matched top-10 organic query. The suggested action is to create or improve organic coverage.
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  • Organic only: the query ranks in the top 10 with no matched Ads row. It may be suitable for a paid test when economics support it.
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  • Weak: neither threshold is met. The model recommends deprioritizing it until demand or coverage changes.
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Data sources & freshness
 
The engine normalizes capitalization, spacing, and common query variation, then pairs each Ads row with at most one exact or near-duplicate GSC row. Paid strength means at least one paid click. Organic strength means average position 10 or better. Unmatched GSC queries are added as organic-only or weak rows.
 
Features
 
  • Four transparent quadrants with plain-language next actions.
  • Paid clicks, organic clicks, paid cost, and organic position retained in every joined row.
  • Local processing with explicit required-column validation.
 
Limitations
 
  • Average position is not a rank guarantee, and the default thresholds are simple heuristics.
  • Near-duplicate matching is lexical, not semantic; synonyms may remain separate.
  • Cost is not incremental savings. Use a geo, audience, or time holdout before changing spend.
  • GSC and Ads rows should cover comparable dates, countries, devices, and search types.
 
Frequently asked questions
 
What data does the paid and organic overlap tool need?
It needs a Google Ads search-terms export with Search term, Clicks, and Cost columns, followed by a GSC Queries exportA free Google service that reports how a site performs in Google Search and surfaces problems with how Google crawls, indexes, and serves it. It's first-party data straight from Google — but you don't need it to appear in results. with Query, Clicks, Impressions, and Position columns.
How are paid and organic terms matched?
The tool normalizes query text and joins exact or near-duplicate terms. It does not infer semantic similarity between differently worded searches.
Does strong performance in both channels mean I should pause paid search?
No. The result identifies a candidate for a controlled test. Brand defense, conversion value, geography, device mix, and true incrementality still need to be considered.
What does dollar impact mean?
For strong-both rows, dollar impact is the current paid cost associated with that search term. It is spend exposed to a test, not a savings forecast.
Is my Ads or GSC data uploaded?
No. Both CSV tables are parsed and joined locally in your browser.
 
 
Next stepLanding-Page Mismatch Finder — verify it with a direct check.

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Feature requests for Paid Organic Overlap
 

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Common issues & how to fix them
  
     
  •  Information Paid and organic cover the same query Fix: Run a paid holdout on overlapping non-brand queries and trim bids only where organic traffic preserves incremental conversions. 
  •  Information Paid query lacks organic coverage Fix: Create or improve an organic landing page for the proven paid query and connect it through relevant internal links. 
  •  Information Organic query has no paid coverage Fix: Test paid coverage only when conversion value and incrementality justify adding spend to the strong organic result. 
  •  Warnings Both paid and organic performance are weak Fix: Deprioritize the query until demand or landing-page coverage improves, then retest both channels against the same intent. 
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