Poradnik: Interstitials

TL;DR — An interstitial jest a popup lub overlay że covers a strona’s main treść. Google może lower a strona’s ranking if it pokazuje one of te right gdy a visitor arrives z search i they mieć to close it przed reading anything. The fix jest prosty: don’t blok the treść on arrival. Cookie banners, age sprawdzenia, login walls dla private treść, i mały łatwy-to-close banners są wszystkie fine.

co an interstitial jest

Google’s guidance discourages intrusive interstitials że obscure main treść, especially on transition z wyniki wyszukiwania. Evidence for this claim Official or primary documentation supporting the adjacent article claim, with scope limited to the source's published description. Scope: No ranking guarantee or undisclosed system mechanics are inferred beyond the cited source. Confidence: high · Verified: 2026-07-14 Google: Avoid intrusive interstitials It explicitly recognizes exceptions such as legal notices i appropriately sized banners. Evidence for this claim Official or primary documentation supporting the adjacent article claim, with scope limited to the source's published description. Scope: No ranking guarantee or undisclosed system mechanics are inferred beyond the cited source. Confidence: high · Verified: 2026-07-14 Google: Avoid intrusive interstitials

gdy you click a wynik in Google i the strona slaps a pełny-screen popup ponad the treść przed you może read a word — “Subscribe to our newsletter!”, “Get 10% off!”, “Download our app!” — że popup jest an interstitial. It sits między you i the thing you came dla.

Google doesn’t like ten on mobilny, ponieważ it’s a frustrating experience: you tapped a wynik expecting an answer i got a wall instead. So back in 2017 Google started slightly demoting strony że robić it.

który popups są a problem

tylko the ones że blok the treść right as you arrive z search. The classic offenders:

1. A popup że covers the strona immediately po you click przez z Google.
2. A standalone screen you mieć to dismiss przed you może see anything.
3. A layout gdzie the top of the strona looks like a popup i the rzeczywisty treść jest hidden below it.

który popups są fine

A lot of them, actually:

• Cookie zgoda i GDPR banners — required by law, so they’re exempt.
• Age verification — same idea.
• Login walls dla treść że isn’t public anyway (think paywalled artykuły lub twój email inbox).
• mały banners że take up a reasonable bit of the screen i są łatwy to close.
• Popups że pokazywać up later — po you’ve scrolled, po a timer, lub gdy you go to leave the strona (exit-intent). te don’t count, ponieważ they don’t blok twój entry to the treść.

The things najbardziej people get błędny

• It’s nie witryna-wide. tylko the specific strony z the bad popup są affected, nie twój whole witryna.
• It’s nie a manual penalty. There’s no ostrzeżenie to appeal. It’s an automatic czynnik rankingowy, i Google ma called it a “softer” one — strong, relevant treść może nadal rank.
• komputer stacjonarny counts too now. It started as a mobilny-tylko thing, ale since 2022 it applies to komputer stacjonarny search as well.
• Newsletter boxes built do the strona są fine. It’s overlaying i blocking the treść że’s the problem, nie having a signup form at wszystkie.

Want the timeline, the dokładny Google cytaty, the 2024 API leak detail, i how to audit i fix it? Switch to the Advanced tab.

TL;DR — The intrusive interstitials signal jest a strona-level, algorithmic ranking demotion że fires gdy a strona bloki treść on the transition z a search click. Announced August 23, 2016, launched January 10, 2017 (mobilny search tylko), expanded to komputer stacjonarny in February 2022. Three patterns są penalized (immediate pełny-strona popups, standalone interstitials you musi dismiss, above-the-fold layouts że mimic an interstitial); three są exempt (legal gates, login walls dla non-public treść, mały easily-dismissible banners). Interstitials shown po engagement (exit-intent, timed, scroll) aren’t penalized — Mueller: it’s o “the interaction between the search click and going through the page and seeing the content.” It’s a soft signal, nie a manual action, i nie witryna-wide. The 2024 API leak confirmed a violatesMobileInterstitialPolicy boolean. usuń interstitial i get a recrawl to jasny the signal — nie a guarantee rankings snap back exactly.

co counts as an interstitial

The udokumentowany concern jest accessibility of main treść, nie każdy modal lub banner. Evidence for this claim Official or primary documentation supporting the adjacent article claim, with scope limited to the source's published description. Scope: No ranking guarantee or undisclosed system mechanics are inferred beyond the cited source. Confidence: high · Verified: 2026-07-14 Google: Avoid intrusive interstitials Whether an implementacja jest intrusive depends on jego size, timing, purpose, i effect on access. Evidence for this claim Official or primary documentation supporting the adjacent article claim, with scope limited to the source's published description. Scope: No ranking guarantee or undisclosed system mechanics are inferred beyond the cited source. Confidence: high · Verified: 2026-07-14 Google: Avoid intrusive interstitials

Google’s definition jest precise: “Intrusive interstitials and dialogs are page elements that obstruct users’ view of the content, usually for promotional purposes. Interstitials are overlays on the whole page and dialogs are overlays only on a part of the page.” The distinction między interstitial (whole strona) i dialog (part of the strona) jest Google’s, i it matters — a mały partial overlay jest treated differently z a pełny-strona blok.

The key word throughout jest intrusive. nie każdy overlay jest a problem; the signal targets the ones że get między a searcher i the treść they clicked dla.

The timeline (i the part najbardziej artykuły get błędny)

ten topic jest muddied by people conflating two oddzielny events, so let me lay the sequence out cleanly:

• November 2015 — app install interstitials. przed the broader signal, Google started treating strony z an app-install interstitial że hid significant treść as nie mobilny-friendly. ten came out of a July 2015 case study gdzie Google found jego own app-download interstitial on Google+ był hurting the experience. ten jest a distinct, earlier action — nie the 2017 penalty.
• August 23, 2016 — announcement. Google announced the broader intrusive interstitials signal, z an effective date of January 10, 2017.
• January 10, 2017 — launch. The signal went live dla mobilny search. oba John Mueller i Gary Illyes confirmed it był rolling out że day.
• February 2022 — komputer stacjonarny expansion. Google extended strona experience signals, w tym the absence of intrusive interstitials, to komputer stacjonarny rankings. (mobilny-friendliness był nie part of the komputer stacjonarny signal, ale interstitials były.)
• 2023–2024 — strona Experience raport retired. Google removed the standalone strona Experience raport z Search Console i dropped “page experience” as a named ranking system — ale the interstitial signal itself zachowuje operating. ten jest the single najbardziej confused point on the topic: the raport went away, the signal zrobił nie.

co actually triggers the signal

Three patterns, straight z the 2016 announcement:

1. A popup że covers the main treść — either immediately po the użytkownik navigates to the strona z search, lub podczas gdy they’re looking przez it.
2. A standalone interstitial the użytkownik musi dismiss przed accessing the main treść.
3. An above-the-fold layout że appears to być a standalone interstitial, z the original treść inlined underneath the fold.

że third one jest the trap. You don’t need a literal JavaScript overlay — a strona whose top sekcja looks like an interstitial, pushing the rzeczywisty treść below the fold, jest treated the same way.

co’s explicitly allowed

również z the announcement — three exemptions:

1. Legal-obligation interstitials — cookie usage, age verification, GDPR zgoda.
2. Login dialogs on witryny gdzie treść isn’t publicly indeksowalny — private treść like email, lub treść behind a paywall.
3. Banners że używać a reasonable amount of screen space i są easily dismissible — Google cites the app-install banners provided by Safari i Chrome as the model.

i critically — timing exempts a popup. Mueller ma był jasny że the signal tylko cares o the entry transition: “What we’re looking for is, really, interstitials that show up on the interaction between the search click and going through the page and seeing the content… What you do afterwards, like if someone clicks on stuff within your website or closes the tab or something like that, then that’s kind of between you and the user.” So exit-intent popups, popups timed to appear po the użytkownik ma już był engaging z the strona, i scroll-depth popups są nie penalized — they fire po the użytkownik ma już reached the treść. Google hasn’t opublikowany a specific opóźnienie lub scroll-percentage threshold że guarantees safety; the test in Mueller’s cytat jest whether the overlay interrupted the search-click-to-treść transition, nie a stopwatch liczba, so treat dowolny “wait 20 seconds” figure you see elsewhere as a reguła of thumb, nie an official one.

How severe jest it, really

Lightweight. Google framed it z day one as “just one of hundreds of signals used in ranking,” i noted że “the intent of the search query remains a very strong signal, so a page may still rank highly if it has great, relevant content.” Mueller ma called it “a softer factor” że “wouldn’t be applied across the whole website” — a “slight demote.” So: a ceiling, nie a cliff. witryny don’t fall to strona 100 ponad a popup, i marka i wysoki-relevance zapytania są largely insulated.

It’s strona-level, nie witryna-wide — i the API leak proves it

ten jest the technical spine. The penalty applies per strona, nie to twój whole domain. Mueller said as much — it “wouldn’t be applied across the whole website.” The 2024 Google treść Warehouse API leak then surfaced the implementacja: a violatesMobileInterstitialPolicy boolean (a prawdziwy/fałszywy flag że demotes a strona gdy it violates the polityka), alongside an adsDensityInterstitialViolationStrength integer scaled 0–1000 dla severity. A per-document boolean jest exactly co “page-level” looks like poniżej the hood.

nie a manual action

There’s no manual penalty i no reconsideration żądanie. It’s purely algorithmic. Starting in April 2022, Google zrobił begin sending advisory GSC email notices (“Improve your page experience by removing intrusive interstitials from [domain]”) — ale tamte są informational, nie enforcement. You don’t appeal; you fix i recrawl.

The cloaking trap — don’t

A tempting “fix” jest to detect Googlebot i hide the interstitial z it podczas gdy nadal showing it to użytkownicy. Don’t. że’s cloaking. Gary Illyes called bot-detection interstitials “the last search-friendly thing you can do.” If you robić serve różny treść to Googlebot dla a legitimate powód, remember Mueller’s caveat że gdy Google crawls i indexes a strona, “we don’t send a referrer” — so referrer-oparty logic że keys off “came from Google search” won’t behave the way you expect dla the crawler.

Implementing legal gates correctly

dla interstitials you genuinely need — age gates, zgoda screens — the reguła jest to overlay on top of the HTML, nie zastępować it. Mueller: “The important part is that you’re showing this on top of the HTML page; not that you’re showing it instead of the HTML page.” Google tries to “recognize legal interstitials and ignore those.” Two corollaries:

• dla mandatory age gates, Google recommends letting Googlebot crawl the treść bez triggering the gate.
• Don’t redirect każdy URL to a single zgoda strona — że strips tamte URLs z search. Overlay the zgoda on każdy strona instead.

One caveat worth będąc precise o: Google’s Search exception dla “legal obligation” interstitials jest guidance dla how Search treats the overlay — it isn’t a legal determination że twój gate jest actually required. Whether a given zgoda lub age gate jest legally mandatory depends on twój jurisdiction i firma, i że’s a question dla qualified legal counsel, nie an SEO poradnik. Don’t build a gate you don’t legally need just ponieważ Google says a legal gate wouldn’t hurt you in Search.

App install interstitials

The original 2015 problem nadal ma a clean answer: zamiast a pełny-strona app-install prompt, używać Smart App Banners (Safari), Chrome’s in-app install experience, lub a mały HTML banner. te są the “reasonable screen space, easily dismissible” pattern Google explicitly blesses.

co o Bing

Bing ma no named, dated interstitial penalty equivalent to Google’s 2017 signal. ale it isn’t a free-dla-wszystkie: Bing’s Webmaster Guidelines weigh ad intrusiveness as part of overall strona quality — whether ads “take up prime real estate” versus będąc separated z treść, i whether użytkownicy może mentally oddzielny treść z ads. Pop-ups i “grey-overs” są flagged in Bing’s web spam filtering. Practical takeaway: no specific penalty to chase, ale intrusive overlays nadal hurt you in Bing’s quality assessment.

How to audit dla intrusive interstitials

1. Chrome DevTools — switch to mobilny emulation i visit twój top landing strony as a fresh visitor. robi anything blok the treść on arrival?
2. Screaming Frog / a crawler — crawl z a mobilny użytkownik-agent i pull wyrenderowany-strona screenshots to spot overlays at scale.
3. Search Console — sprawdzenie Messages dla the advisory interstitial notices, i używać URL Inspection to see co Googlebot renders.
4. Manual spot-sprawdzenie — twój highest-ruch mobilny strony docelowe pierwszy; tamte są gdzie the demotion costs the najbardziej.

How to fix i recover

• zastępować pełny-strona overlays z top/bottom banners że używać modest screen space i są łatwy to dismiss.
• Move promotional popups to fire po engagement (scroll, timer, exit-intent) zamiast on entry.
• dla legal gates, overlay on the HTML, don’t redirect.
• dla app installs, używać Smart App Banners / mały prompts.

odzyskiwanie jest algorithmic — there’s nothing to appeal. usuń interstitial i wait dla Googlebot to recrawl; dla ważny strony, żądanie indeksowanie via GSC URL Inspection to speed it up. Once the recrawl reflects the fix, the interstitials signal stops działający wobec the strona — że’s nie the same as a guaranteed ranking bounce back to the dokładny prior position. Google ma nigdy opublikowany a odzyskiwanie timeline, i rankings depend on “hundreds of signals,” nie ten one alone, so treat removal as clearing an obstacle zamiast a promise of a specific wynik.

gdzie ten sits

Interstitials są a strona experience concern alongside Core Web Vitals i HTTPS — the cluster of signals o how a strona feels to używać zamiast co it says. ponieważ the original penalty był mobilny-pierwszy i jest nadal najbardziej consequential on mobilny, it lives here in mobilny SEO. dla how Googlebot fetches i renders the strony it’s judging, see Crawling.

AI summary

A condensed take on the Advanced version:

• Interstitials = pełny-strona overlays że blok treść. Google: interstitials cover the whole strona, dialogs cover part of it. The signal targets the intrusive ones.
• Timeline: app-install interstitials penalized Nov 2015 (oddzielny event) → broader signal announced Aug 23, 2016 → launched Jan 10, 2017 (mobilny) → expanded to komputer stacjonarny Feb 2022. The strona Experience raport był retired (2023–24) ale the signal nadal operates.
• Three penalized types: (1) popup covering treść immediately po the search click; (2) standalone interstitial you musi dismiss; (3) above-the-fold layout że mimics an interstitial z treść below the fold.
• Three exempt types: (1) legal gates (cookie/GDPR/age); (2) login walls dla non-public treść; (3) mały, easily-dismissible banners.
• Timing exempts popups: exit-intent, timed, i scroll-triggered popups fire po engagement i aren’t penalized — the signal jest o the search-click-to- treść transition tylko.
• strona-level, nie witryna-wide; soft, nie severe. “One of hundreds of signals,” a “softer factor,” a “slight demote.” nie a manual action — GSC notices (2022+) są advisory.
• 2024 API leak confirmed a violatesMobileInterstitialPolicy boolean (per-strona) plus an adsDensityInterstitialViolationStrength 0–1000 severity score.
• Don’t cloak the interstitial z Googlebot — “the last search-friendly thing you can do” (Illyes). dla legal gates, overlay on the HTML, don’t zastępować/redirect.
• App installs: używać Smart App Banners / mały prompts, nie pełny-strona prompts.
• odzyskiwanie jest algorithmic: remove it, get a recrawl, i the signal stops działający wobec you — nie a guarantee rankings zwracać to the dokładny prior position, since hundreds of other signals factor in too.
• Legal gates aren’t a legal opinion: Google’s exemption dla cookie/age/zgoda interstitials describes how Search treats them, nie whether twój jurisdiction actually wymaga one — że’s a question dla counsel, nie ten artykuł.

Official documentation

Primary-źródło documentation z the wyszukiwarki.

Google

• Avoid intrusive interstitials i dialogs — the live doc: interstitial vs. dialog, co’s penalized, legal-gate i app-install guidance.
• Helping użytkownicy easily access treść on mobilny (Aug 2016 announcement) — the original signal announcement, Jan 10 2017 effective date, the three penalized i three allowed types.
• Google case study on app download interstitials (Jul 2015) — the earlier app-install action i the Google+ UX data behind it.
• Bringing strona experience to komputer stacjonarny (Nov 2021) — the Feb 2022 komputer stacjonarny expansion of strona experience signals, w tym intrusive interstitials.

Bing / Microsoft

• Bing Webmaster Guidelines — no named interstitial penalty, ale ad intrusiveness factors do strona quality.
• Web Spam Filtering (Aug 2014) — pop-ups i “grey-overs” among the ad-quality signals Bing flags.

Accessibility standardy (nie a Google/Bing signal, ale a build requirement)

• WAI-ARIA APG: Dialog (Modal) Pattern — the focus-containment, keyboard, i labeling requirements dla a modal overlay.
• web.dev: The inert atrybut — how to make background treść non-interactive i unannounced podczas gdy a modal jest otwarty.

cytaty z the źródło

On-the-record statements z Google. każdy link jest a deep link że jumps to the quoted passage on the źródło strona.

Google — co an interstitial jest

• “Intrusive interstitials and dialogs are page elements that obstruct users’ view of the content, usually for promotional purposes. Interstitials are overlays on the whole page and dialogs are overlays only on a part of the page.” — Google Search Central docs. Jump to cytat

Google — the original announcement (the dokładność spine)

• “Pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” — Doantam Phan, Google. Jump to cytat
• “Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.” Jump to cytat
• “This new signal is just one of hundreds of signals used in ranking, and the intent of the search query remains a very strong signal, so a page may still rank highly if it has great, relevant content.” Jump to cytat

John Mueller, Google — on timing (why exit-intent/timed popups są fine)

• “What we’re looking for is, really, interstitials that show up on the interaction between the search click and going through the page and seeing the content… What you do afterwards, like if someone clicks on stuff within your website or closes the tab or something like that, then that’s kind of between you and the user.” przeczytaj coverage

John Mueller, Google — on severity i scope

• “That’s something that is more probably a softer factor. And it’s something that wouldn’t be applied across the whole website.” przeczytaj coverage
• “This is kind of like something where we would slightly demote the website in search.” przeczytaj coverage

John Mueller, Google — on legal interstitials

• “We try to recognize legal interstitials and ignore those. So things like privacy policy, the data protection interstitials, those things we try to recognize and skip over.” przeczytaj coverage
• “The important part is that you’re showing this on top of the HTML page; not that you’re showing it instead of the HTML page.” przeczytaj coverage

Gary Illyes, Google — on cloaking the interstitial z bots

• Bot-detection interstitials są “the last search-friendly thing you can do.” przeczytaj coverage

jest ten interstitial bezpieczny to publikować?

robi it cover the main treść gdy a search visitor pierwszy arrives?

• No, it jest a mały banner że leaves treść accessible: zachować it compact i łatwy to dismiss, then test common mobilny viewports.
• Yes: Continue.

jest access required dla a legal obligation lub genuinely private treść?

• Yes, it jest a zgoda, age, lub login gate z a rzeczywisty requirement: użyj least obstructive implementacja że satisfies że requirement i zachowaj underlying strona signals accurate.
• No, it jest promotional, an app install pitch, lub email capture: robić nie pokazywać it on arrival. używać an inline module, mały banner, lub a prompt po meaningful engagement.

robi the serwer lub client pokazywać Googlebot a cleaner strona than użytkownicy receive? If yes, stop. Apply the same polityka to crawlers i użytkownicy; crawler-specific suppression creates a cloaking risk zamiast fixing the experience.

jest my interstitial bezpieczny? — audit checklist

działać top to bottom. The pierwszy sekcja jest the “am I at risk” test; the second jest the krok-by-krok audit.

Penalized — fix te

• A popup covers the main treść immediately po a visitor arrives z search.
• A standalone screen musi być dismissed przed dowolny treść jest visible.
• The above-the-fold area looks like an interstitial, z rzeczywisty treść pushed below the fold.
• A pełny-strona app-install prompt bloki treść on arrival.
• wszystkie URLs redirect to a single zgoda/interstitial strona (strips them z search).

Allowed — te są fine, leave them

• Cookie / GDPR zgoda overlay (legal — i overlaid on the HTML, nie zastępowanie it).
• Age verification gate (legal; let Googlebot crawl the treść bez triggering it).
• Login wall dla genuinely non-public / paywalled treść.
• mały, easily-dismissible banner używając reasonable screen space (Safari / Chrome app-install banner style).
• Popup fires po engagement — exit-intent, timed po rzeczywisty dwell time, lub scroll-depth, nie on entry. (Google hasn’t opublikowany a specific “safe” opóźnienie lub scroll percentage — the test jest whether it interrupted the arrival, nie a stopwatch liczba.)
• Inline signup form embedded in the treść (nie an overlay).

Accessibility — a dismissible overlay isn’t automatically an accessible one

• Focus moves do the dialog gdy it opens i stays contained there (no tabbing out to background treść) podczas gdy it’s otwarty.
• There’s an operable keyboard close path — Escape i/lub a reachable, labeled close control — nie just a mouse-tylko “X.”
• Focus zwroty to a sensible place (typically the element że triggered it) po the dialog closes.
• Background treść jest inert podczas gdy the modal jest otwarty — nie focusable lub announced by a screen czytelnik in że state. (The inert atrybut handles the focus/interaction part; it doesn’t supply labeling lub the focus przepływ pracy above on jego own.)

krok-by-krok audit

• otwarty twój top strony docelowe in Chrome DevTools mobilny emulation as a fresh visitor — jest treść blocked on arrival?
• Crawl z a mobilny użytkownik-agent (Screaming Frog) i sprawdzenie wyrenderowany-strona screenshots dla overlays at scale.
• sprawdzenie Search Console Messages dla the advisory interstitial notice.
• używać URL Inspection to confirm co Googlebot renders.
• Prioritize highest-ruch mobilny strony — że’s gdzie the demotion costs najbardziej.
• po fixing: żądanie a recrawl in URL Inspection; odzyskiwanie jest algorithmic (no reconsideration żądanie).
• Confirm you’re nie cloaking the interstitial z Googlebot.

Rankings dropped po an interstitial release

1. Confirm the timing i scope. Match the release timestamp to affected landing strony, urządzenie classes, templates, i search-entry behavior. If unaffected strony również fell, continue investigating broader causes in parallel.
2. Reproduce a search-like pierwszy visit. używać a clean mobilny session i bezpośredni entry to the affected URL. If treść jest blocked immediately, capture the viewport i trigger conditions; if nie, test campaign, geo, zgoda, i frequency warianty.
3. Classify the gate. If it jest promotional, disable the arrival trigger now. If it jest legally required lub protects private treść, reduce it to the necessary scope zamiast removing the requirement.
4. Ship the safer pattern. zastępować the overlay z an inline unit, mały banner, lub post-engagement prompt. If the treść pozostaje blocked, zwracać to krok 3.
5. Verify parity. Test ordinary użytkownicy i Googlebot-equivalent renderowanie. If the experiences differ by crawler tożsamość, remove że special case przed release.
6. żądanie recrawl i monitorować strona-level odzyskiwanie. Annotate the fix i porównywać affected strony z a stable control ustawić. If odzyskiwanie robi nie follow recrawl, reopen the broader technical i treść diagnosis zamiast assuming the interstitial pozostaje the tylko cause.

Interstitial mistakes to avoid

Showing a pełny-screen promotion on arrival

The użytkownik cannot reach the wynik they wybrany. zastępować it z an inline placement, mały banner, lub post-engagement prompt.

Treating każdy popup as equally risky

Legal gates, private-treść login walls, i mały dismissible banners są różny z promotional blockers. Classify the purpose i screen coverage przed changing required experiences.

Hiding the overlay tylko z crawlers

Serving Googlebot a cleaner strona than search visitors creates a parity i cloaking risk. Change the doświadczenie użytkownika itself.

Diagnosing a witryna-wide penalty z one affected strona

The signal jest strona-level i algorithmic. Scope the implementacja i the decline by template i strona docelowa przed claiming a manual lub witryna-wide action.

Common interstitial problems

The popup appears tylko in production

Symptom: QA cannot reproduce an overlay seen by search visitors. prawdopodobny cause: Geo, campaign, referrer, zgoda, frequency, lub odbiorcy reguły differ z the test session. Fix: Enumerate trigger conditions, test clean sessions i representative regions, i log który reguła opened the interstitial.

The close control jest unusable on mały screens

Symptom: The overlay jest theoretically dismissible ale the control jest clipped, covered, lub too trudny to activate. prawdopodobny cause: Fixed positioning, viewport units, lub stacking reguły fail at rzeczywisty mobilny sizes. Fix: Test portrait i landscape viewports, keyboard zoom, i long zlokalizowany tekst; zachowaj control visible i the main treść reachable.

Rankings robić nie immediately recover po removal

Symptom: The intrusive pattern jest gone ale search wydajność pozostaje depressed. prawdopodobny cause: Google ma nie recrawled the affected strony, lub another change shares the timing. Fix: Verify the live pierwszy-visit experience, żądanie inspection dla a sample, monitorować recrawl, i porównywać z unaffected strony przed assigning causality.

Interstitials cheat sheet

Penalized vs. allowed — at a glance

Fast fakty

• Announced Aug 23, 2016; launched Jan 10, 2017 (mobilny); komputer stacjonarny Feb 2022.
• strona-level, nie witryna-wide. Algorithmic, nie a manual action.
• Severity: “a softer factor,” a “slight demote” — strong treść nadal ranks.
• 2024 API leak: violatesMobileInterstitialPolicy (boolean) + adsDensityInterstitialViolationStrength (0–1000).
• GSC interstitial emails (2022+) są advisory, nie enforcement.
• odzyskiwanie: remove → recrawl → the signal stops applying (nie a guaranteed ranking bounce back). No reconsideration żądanie.
• Don’t cloak the popup z Googlebot — że’s a worse problem than the popup.
• Bing ma no named interstitial penalty, ale ad/overlay intrusiveness factors do jego quality assessment.

Prompts dla interstitial sprawdzenie

Classify an interstitial specification

Review this interstitial specification as a mobile search-entry experience. Classify
its purpose (promotional, legal, login/private content, or navigation), arrival timing,
viewport coverage, dismissal behavior, and crawler/user parity. Return: likely-safe
elements, likely-intrusive elements, missing facts, and the smallest design change that
keeps the business requirement without blocking primary content. Do not assume a legal
requirement that is not stated.

[paste specification and trigger rules]

Turn QA observations do a trigger matrix

Convert these interstitial QA notes into a test matrix by device, viewport, entry
source, consent state, geography, session freshness, and engagement timing. Include an
expected result and evidence to capture for every row. Flag any case where Googlebot
would receive a different experience solely because it is Googlebot.

[paste QA notes]

walidować an interstitial change

Test pierwszy-visit treść access

Test to run: otwarty affected strony docelowe in clean mobilny sessions w całym the rzeczywisty trigger warianty. Expected wynik: Primary treść jest immediately available, except dla a udokumentowany legal lub private-treść gate; promotional UI używa a mały lub post-engagement pattern. awaria interpretation: A production reguła nadal bloki search arrivals. monitorowanie window: Immediate po deployment. Rollback trigger: dowolny promotional pełny-screen overlay zwroty on arrival.

Test dismissal i viewport behavior

Test to run: Exercise the interface at representative portrait, landscape, zoomed, i zlokalizowany layouts. Expected wynik: The close control pozostaje visible i operable, focus behaves predictably, i treść pozostaje reachable. awaria interpretation: The safer design nadal becomes obstructive in a rzeczywisty layout. monitorowanie window: Immediate. Rollback trigger: A użytkownik może become trapped lub the control leaves the viewport.

Test crawler i użytkownik parity

Test to run: porównywać wyrenderowany output dla a normal mobilny użytkownik agent i the crawler konfiguracja używany in URL Inspection. Expected wynik: The interstitial polityka i underlying treść robić nie change merely ponieważ the visitor jest a crawler. awaria interpretation: Bot-specific suppression masks the doświadczenie użytkownika. monitorowanie window: Immediate locally i po recrawl. Rollback trigger: Googlebot receives a materially cleaner strona than an equivalent użytkownik.

Test yourself: Interstitials

Five quick questions on Google’s intrusive interstitials signal. Pick an answer dla każdy, then sprawdzenie.

zasoby worth twój time

My powiązany writing

• The Beginner’s poradnik to techniczne SEO — gdzie strona experience i interstitials fit in the bigger picture.
• Core Web Vitals: co They są & How to poprawić Them — the sibling strona-experience signal.

My speaking

• strona Experience Update — TMC, June 2021 (SlideShare) — my walkthrough of the strona experience signals, z “No Intrusive Interstitials” alongside Core Web Vitals; covers why legal notices i mały dismissible banners don’t count wobec you.

Official

• Google — Avoid intrusive interstitials i dialogs i the Aug 2016 announcement.
• Google — Bringing strona experience to komputer stacjonarny (Feb 2022 expansion).

z around the industry

• Google Confirms Rolling Out The mobilny Intrusive Interstitials Penalty (wyszukiwarka Land, Jan 2017) — Mueller + Illyes confirming the Jan 10, 2017 rollout.
• Google’s Intrusive Interstitials: Everything You Need to Know (wyszukiwarka Journal) — the key Mueller cytaty on acceptable interstitials, legal gates, i “softer factor / not site-wide.”
• The SEO Impact of Interstitials: przed & po (wyszukiwarka Land) — Mueller’s “slightly demote,” Illyes’ cloaking wiersz, i case data.
• Intrusive Interstitials: Guidelines To Avoid Google’s Penalty (Smashing Magazine, może 2017) — the Mueller exit-intent / timing cytat in context.
• Google Search Console Notices dla Removing Intrusive Interstitials (wyszukiwarka Land, Apr 2022) — co the advisory GSC emails są (i aren’t).
• The Google treść Warehouse Leak 2024 (Hobo-Web) — analiza of the violatesMobileInterstitialPolicy atrybut.
• r/TechSEO — the community dla strona-experience i interstitial debugging.

Dziennik zmian