Idiomas

Negative Keyword Generator

Free, no signup. Rank potential negatives by spend, zero conversions, and weak topical overlap. Review every suggestion before importing it into Ads.

Built by Patrick Stox

Paste Ads search terms first; add GSC Queries after --- to define your organic theme. Separate data sets with a line containing ---. Files never leave your browser.

Local data

Saved targets, named lists, and recent check summaries remain only in this browser.

Runs entirely in your browser — nothing you paste is uploaded or stored. Anonymous run-level outcome counters may be used for aggregate research; URLs, domains, IPs, and identifiers are never included, and no statistic is released below 100 runs.

Feedback
Report a bug

Found something broken in Negative Keyword Generator? Let us know what happened — this goes straight to a private triage queue, not a public list.

What will be sent 
 No tool inputs, uploads, pasted source, complete results, query parameters, or URL fragments are attached automatically. You can edit or remove the selected passage above. Browser and anti-abuse metadata is processed for spam prevention. 
  
 
  
 
 
  
 
 
      
 
How to use it
 
  1. Paste an Ads search-terms export containing Search term, Cost, and Conversions.
  2. For safer theme filtering, add --- and paste a GSC Queries export for the relevant business area.
  3. Select Analyze. Review suggestions from highest wasted spend downward.
  4. Check attribution, match behavior, close variants, and strategic value before adding any negative.
 
Example output Illustrative data
 
These fictional rows assume an organic theme around technical SEO audits.
 
TermSuggested matchSpendReason
free logo makerexact$86Zero conversions and little trigram overlap
jobsphrase$24Zero conversions and little trigram overlap; broad blocking risk
 
What you get
 
Wasted spend is the Ads cost in the supplied row; it is not a forecast of future savings. Exact is suggested for terms containing multiple words, while phrase is suggested for single words. The generic reason means all three model conditions passed. No finding means at least one condition failed, not that the term is proven valuable.
 
How it works
 
The engine builds a set of three-character n-grams from supplied GSC queries. Each Ads search term is converted to the same representation, and the share of its n-grams found in the theme is calculated. Terms at or below 10% overlap qualify only when cost is positive and conversions are zero. Aggregate “other” rows are excluded, and suggestions are sorted by spend.
 
Features
  • Optional first-party organic theme instead of a generic stop-word list.
  • Spend-ranked findings with conservative match-type defaults.
  • Local processing and explicit Ads/GSC header validation.
 
Limitations
  • Character overlap is lexical, not semantic; synonyms and homonyms can mislead it.
  • The optional brand allowlist uses exact, contained, and typo-tolerant lexical matching; review exclusions for ambiguous brand/common-word terms.
  • Conversion lag, value, assisted impact, and offline attribution are not modeled.
  • Single-word phrase negatives can block many useful searches and require manual expansion checks.
 
Frequently asked questions
How does the negative keyword generator choose suggestions?
A search term must have positive cost, zero recorded conversions, and no more than 10 percent trigram overlap with the optional GSC query theme.
What happens if I do not add GSC queries?
There is no theme vocabulary, so every non-aggregate Ads term with spend and zero conversions can qualify. Add GSC queries for a more selective review list.
Why are multi-word terms suggested as exact negatives?
The engine uses exact match for multi-word suggestions to reduce blocking risk. Single-word suggestions use phrase match and deserve especially careful review.
Can a zero-conversion term still be valuable?
Yes. Attribution lag, assisted conversions, low sample size, offline sales, or a strategic upper-funnel role can all make a suggestion unsafe to exclude.
Can I upload the suggestions directly to Google Ads?
Download the CSV for a review-ready negative list. The tool never changes your account or imports the list automatically.
 
 
Next stepGoogle Ads Hidden Search Terms Estimator — look up the exact spec and expected values.

People also explore
ToolAuction Insights Trend VisualizerToolBrand Bid DeciderToolHTTP Header CheckerArticleHTTPS for SEOArticleIndexingArticleTechnical SEO
 
 
 
Feature requests for Negative Keyword Generator
 

Upvote what you want most. New ideas can be submitted from the floating Feedback menu;
      requests appear here once approved, and the most-wanted rise to the top.

   
Loading…
  
  ➕ Request a feature   
New requests are reviewed before they appear here.
 
     
  
  
 
 
 
 
     
   
Sobre a ferramenta
Grátis, sem cadastro. Classificação potencial negatives por spend, zero conversions, e fraco topical overlap. Revisão cada suggestion antes importing isso em Ads.
Encontrar costly, zero-conversion, off-theme pesquisa termos para revisão como negative keywords.
Recursos
  • Paste um Ads search-terms exportar containing Pesquisa termo, Cost, e Conversions. Para safer theme filtering, adicione --- e paste um GSC Consultas exportar para o relevant business area. Selecione Analisar . Revisão suggestions de highest wasted spend downward. Verificação atribuição, correspondência comportamento, close variants, e strategic value antes adding qualquer negative.
  • Um pesquisa termo deve têm positive cost, zero recorded conversions, e Não mais than 10 percent trigram overlap com o optional GSC consulta theme.
  • O engine usa exato correspondência para multi-word suggestions para reduce blocking risk. Single-word suggestions usar frase correspondência e merecer especially careful revisão.
  • Download o CSV para um review-ready negative listar. O ferramenta never alterações seu account ou imports o listar automatically.
Como funciona
Um pesquisa termo deve têm positive cost, zero recorded conversions, e Não mais than 10 percent trigram overlap com o optional GSC consulta theme.
Limitações
  • Limitations Character overlap é lexical, não semantic; synonyms e homonyms pode mislead isso. O optional brand allowlist usa exato, contained, e typo-tolerant lexical correspondente; revisão exclusions para ambiguous brand/common-word termos. Conversion lag, value, assisted impacto, e offline atribuição são não modelado. Single-word frase negatives pode bloquear muitos useful pesquisa e exigir manual expansion verificações.
  • There é Não theme vocabulary, so cada non-aggregate Ads termo com spend e zero conversions pode qualify. Adicione GSC consultas para um mais selective revisão listar.
Perguntas frequentes
Como o negativo palavra-chave generator escolher sugestões?
A pesquisa termo deve têm positivo custo, zero recorddo conversões, e não mais do que 10 por cento trigram sobreposição com o opcional GSC consulta tema.
What happens se I do não add GSC consultas?
há é não tema vocabulário, so cada non-aggregate Ads termo com gasto e zero conversões pode qualificar. Add GSC consultas para a mais selective revisão lista.
Por que termos com várias palavras ão sugeridos como negativas exatas?
o engine usa exatos corresponder para multi-word sugestões para reduce blockndo risk. Single-word sugestões usar phrase corresponder e deserve especialmente careful revisão.
pode a zero-conversion termo ainda be valuable?
Yes. Attribução lag, assistdo conversões, baixa amostra size, offline sales, ou a strategic upper-funnel role pode todo make a sugestão unsafe para excluir.
pode I enviar o sugestões diretamente para Google Ads?
Download o CSV para a review-ready negativo lista. o ferramenta nunca changes seu conta ou imports o lista automaticamente.