Google Knowledge Graph Explorer
Free, no signup. Look up an entity by name or machine ID and inspect the labels, descriptions, types, and identifiers returned by Google's Knowledge Graph Search API.
| ID | Meaning | Use |
|---|---|---|
| /m/… | Freebase-era machine ID | Look up an entity by ID |
| /g/… | Newer Google-native machine ID | Look up an entity by ID |
Not in the Knowledge Graph — the playbook
- Nail down one canonical name. Google resolves entities by consistent naming — pick one exact form (person, brand, or company name) and use it identically on your site, social profiles, and directories.
- Publish an entity home page. One page that is unambiguously about the entity — an About page or homepage — with the name in the title, a clear description, and Organization/Person schema markup pointing at itself with
@id. - Add schema.org markup with
sameAslinks. Mark the entity up as Person/Organization and link every profile you control (LinkedIn, Wikipedia/Wikidata if they exist, Crunchbase, social accounts). Corroboration is the whole game. - Build corroboration. Keep controlled profiles accurate and pursue legitimate coverage or database entries where the entity naturally qualifies; no single source guarantees Knowledge Graph inclusion.
- Re-check without assuming a deadline. Google does not publish a guaranteed Knowledge Graph update timeline.
Schema markup for this entity
Paste this on the entity's home page (inside a
<script type="application/ld+json"> tag). Add your site URL above to claim the
url/@id as yours.
Google Search Profile
Search Profiles are separate from Knowledge Panels. This URL is generated from the entity's Knowledge Graph ID; profile existence and claim status are not verified. Generating the URL does not create a profile, entity, or Knowledge Panel.
Google says claiming a Search Profile may create or enhance a Knowledge Panel. Rollout and eligibility can change; check the official claim instructions for the current rules.
If you own a claimed profile.google.com/@handle URL, add it here as corroborating sameAs evidence. Generated /cp/ URLs are not added to schema.
sameAs Generator + entity-gap check
Data from the Google Knowledge Graph Search API. The confidence number is how well an entity matched your query — it is not an authority or "entity strength" score, and Google is phasing it out. Descriptions come from Wikipedia where shown (licensed CC BY-SA). Results are cached for up to 24 hours.
Sample report
Look up Anthropic, and the tool asks the Knowledge Graph API and returns:
Illustrative example — a live lookup calls Google's Knowledge Graph API, which this static page can't call; the card shape below matches exactly what the tool renders for a found entity
Google knows “Anthropic” as an entity.
Anthropic
Technology company
Anthropic is an American AI startup company founded in 2021. Wikipedia →
- The green banner is the headline — it confirms Google's Knowledge Graph has an entity matching the query at all, before you look at any detail. See what "found" vs. "not found" mean ↓.
- The mid is the durable identifier —
/g/11h_2zs0j3is the machine ID behind this entity's knowledge panel; it's what you'd cite if corroborating the entity elsewhere. - Match confidence isn't a percentage — it's a relative relevance score for how well the query matched this entity versus other candidates, useful mainly for comparing results within one search, not across different searches.
Below the card, the tool generates copy-paste JSON-LD that reinforces the entity on a page you own:
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://site.example/#entity",
"url": "https://site.example",
"name": "Anthropic",
"description": "Anthropic is an American AI startup company...",
"sameAs": [
"https://en.wikipedia.org/wiki/Anthropic",
"https://www.google.com/search?kgmid=/g/11h_2zs0j3"
]
}
Paste that inside a <script type="application/ld+json"> tag on the entity's
home page. The sameAs array links the Wikipedia source and the Google KG ID, so
your page corroborates the exact entity Google already knows — the same technique covered in
Knowledge Graph SEO.
How to use it
- Type an entity name into the box — a person, company, or brand, e.g.
AnthropicorPatrick Stox. Use the exact name you'd expect Google to know it by. - Optionally narrow the type filter (Person, Organization, Place, Product…) if a name is ambiguous and you want to disambiguate the match.
- Press Look up. You get a found / not-found verdict and up to the top three matching entities.
- If it's found, scroll to the schema block, add your site URL, and copy the generated JSON-LD. If it's not found, work through the playbook.
- Switch to Compare 2 to look up two entities side by side — useful for checking yourself against a competitor. Use Copy share link to send a lookup to a colleague.
How to read the result
- In the Knowledge Graph (green) — at least one entity matched your query. The top match is highlighted; up to three matches are shown in case the name is ambiguous.
- Not found (red) — nothing matched, so the entity isn't in the Knowledge Graph yet. You get the not-found playbook instead of an entity card.
- Type chips — the schema.org types Google assigns the entity
(Organization, Person, Place…).
Thingis the catch-all and is dropped from the generated JSON-LD unless it's all Google has. - KG ID (mid) — the stable machine identifier, e.g.
/m/0d6lp. The "see the knowledge panel" link opensgoogle.com/search?kgmid=…for that exact entity. - Match confidence — how well the entity matched your query text, not an authority or "entity strength" score. It's absent for entities returned by the newer API, and Google is phasing it out.
How it works
Each lookup calls a small server endpoint (/api/kg-lookup) that queries the
official Google Knowledge Graph Search API with your name and any type filter.
The raw response is normalised down to the fields shown — name, mid, types, description, the
Wikipedia summary, image, and the match score — and cached for up to 24 hours (misses are
cached too, so repeat "not found" checks are cheap).
The JSON-LD is built in your browser from that normalised entity: it picks the
most specific schema.org type Google reported, keeps the name and description, and assembles a
sameAs array from the Wikipedia URL and the Google KG ID. Add your own site URL and
it sets url and an @id so you claim the entity's home page as yours.
Nothing you look up is stored; descriptions shown come from Wikipedia (CC BY-SA).
Features
- Found / not-found verdict against live Google Knowledge Graph data, top three matches.
- Optional entity-type filter (Person, Organization, Corporation, Place, Product, and more) to disambiguate common names.
- Entity card with description, Wikipedia summary, type chips, image, and the Knowledge Graph ID plus a direct link to its knowledge panel.
- Copy-paste schema.org JSON-LD generated for the entity, with an optional site URL to claim
url/@id. - A concrete not-found playbook for getting an entity recognised.
- Side-by-side comparison of two entities and shareable links for any lookup or comparison.
Limitations
This checks Google's Knowledge Graph Search API — not the live knowledge panel, which can differ and isn't publicly queryable. A match means Google recognises the entity string, not that a knowledge panel renders for it. The free comparison covers two entities at a time. The match confidence is a query-relevance number, not authority, so don't read it as entity strength. And Google does not publish a guaranteed Knowledge Graph update timeline, so a recent change may not appear in this API and this tool cannot predict when it will.
Frequently asked questions
What is Google's Knowledge Graph?
The Knowledge Graph is Google's database of real-world entities — people, companies, brands, places, books, and so on — and the facts and relationships between them. It's what powers the knowledge panel that appears on the right of some search results. When Google recognises your brand or name as an entity, it can attach a machine ID (an mid) to it and understand mentions of you across the web as being about the same thing.
How do I check if my brand is in the Knowledge Graph?
Type the brand or person name into this tool and press Look up. It queries the official Google Knowledge Graph Search API and shows the top matches. If your entity is there you'll see its name, description, types, and Knowledge Graph ID; if nothing matches your name, it isn't in the Knowledge Graph yet and you get a step-by-step playbook for getting in.
What is the match confidence score and is it my entity strength?
No. The confidence number is Google's resultScore — how well an entity matched the text of your query, not how authoritative or well-established the entity is. A common brand name can score high simply because the string matches. Google is phasing this value out of the newer API, and this tool only ever labels it 'match confidence' for that reason. There is no public 'entity strength' score.
What is a Knowledge Graph ID (mid) and where do I use it?
The mid is the stable machine identifier Google assigns an entity, shown in the form /m/0d6lp or /g/11.... It uniquely identifies the entity even if the name is ambiguous. You can view the entity's knowledge panel by searching google.com/search?kgmid=<mid>, and reference it in your schema markup via sameAs so you corroborate which real-world entity your page is about.
My entity isn't in the Knowledge Graph — how do I get in?
Use a consistent, accurate name; publish a clear page about the entity; add appropriate Organization or Person markup; and link to authoritative profiles you control. Google does not publish a guaranteed source list or update timeline for Knowledge Graph inclusion, so treat these as identity-consistency practices rather than an admission checklist.
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Sobre a ferramenta
O Knowledge Graph é Google's database de real-world entities — people, companies, brands, places, books, e so em — e o facts e relationships entre them. It's o que powers o knowledge panel que aparece em o right de alguns pesquisa resultados. Quando Google recognises seu brand ou nome como um entity, isso pode anexar um machine ID (um mid) para isso e understand mentions de você across o web como being sobre o mesmo thing.
Tipo o brand ou person nome em este ferramenta e press Look up. Isso consultas o official Google Knowledge Graph Pesquisa API e mostra o top corresponde. If seu entity é there you'll see seu nome, descrição, tipos, e Knowledge Graph ID; if nothing corresponde seu nome, isso isn't em o Knowledge Graph ainda e você get um step-by-step playbook para getting em.
Recursos
- Entity cartão com descrição, Wikipedia summary, tipo chips, image, e o Knowledge Graph
- Encontrado / not-found verdict against ativo Google Knowledge Graph dados, top three corresponde.
- Este verificações Google's Knowledge Graph Pesquisa API — não o ativo knowledge panel, que pode differ
- O JSON-LD é built em seu navegador de que normalised entity: isso picks o
Como funciona
Um concrete not-found playbook para getting um entity recognised.
Limitações
- Não. O confiança number é Google's resultScore — como well um entity correspondente o texto de seu consulta, não como authoritative ou well-established o entity é. Um comum brand nome pode pontuação alto simply porque o string corresponde. Google é phasing este value out de o newer API, e este ferramenta somente ever labels isso 'correspondência confiança' para que motivo. There é Não público 'entity strength' pontuação.
- Nothing você look up é armazenado; descriptions mostrado come de Wikipedia (CC BY-SA).
Perguntas frequentes
O que é Google's Knowledge Graph?
o Knowledge Graph é Google's database de real-world entidades — pessoas, empresas, brands, lugares, livros, e so em — e o fatos e relações entre eles. It's what powers o conhecimento panel que aparece em o right de some pesquisa resultados. quando Google recognises seu marca ou nome como um entidade, ele pode attach a máquina ID (um mid) para ele e understand mentions de você em todo o web como bendo sobre o mesmo thndo.
Como I verificar se my marca é em o Knowledge Graph?
tipo o marca ou person nome em esta ferramenta e press Look up. ele consultas o oficial Google Knowledge Graph pesquisa API e mostra o principais corresponde. se seu entidade é há you'll ver seu nome, descrição, tipos, e Knowledge Graph ID; se nada corresponde seu nome, ele isn't em o Knowledge Graph yet e você obter a step-by-step playbook para gettndo em.
O que é a pontuação de confiança da correspondência e ela representa a paraça da minha entidade?
não. o confiança number é Google's resultScore — como well um entidade correspondido o texto de seu consulta, não como authoritative ou well-establishdo o entidade é. A comum marca nome pode pontuação alta simpmente porque o strndo corresponde. Google é phasndo esta valor fora de o newer API, e esta ferramenta apenas ever rótulos ele 'corresponder confiança' para que motivo. há é não público 'entidade força' pontuação.
O que é a Knowledge Graph ID (mid) e onde do I usar ele?
o mid é o estável máquina identificador Google assigns um entidade, mostrado em o formar /m/0d6lp ou /g/11.... ele uniquemente identifies o entidade even se o nome é ambiguous. você pode visualizar o entity's conhecimento panel por pesquisar Google.com/pesquisa?kgmid=<mid>, e reference ele em seu schema marcação via sameAs so você corroborate qual real-world entidade seu página é sobre.
My entidade isn't em o Knowledge Graph — Como I obter em?
usar a consistente, preciso nome; publicar a clear página sobre o entidade; add apropriado Organização ou Person marcação; e link para authoritative perfis você controle. Google faz não publicar a garantido fonte lista ou atualizar timeline para Knowledge Graph inclusion, so treat estes como identity-consistency practices em vez do que um admission checklist.