Negative Keyword Generator
Free, no signup. Rank potential negatives by spend, zero conversions, and weak topical overlap. Review every suggestion before importing it into Ads.
Paste Ads search terms first; add GSC Queries after --- to define your organic theme. Separate data sets with a line containing ---. Files never leave your browser.
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Local data
Saved targets, named lists, and recent check summaries remain only in this browser.
Runs entirely in your browser — nothing you paste is uploaded or stored. Anonymous run-level outcome counters may be used for aggregate research; URLs, domains, IPs, and identifiers are never included, and no statistic is released below 100 runs.
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How to use it
- Paste an Ads search-terms export containing Search term, Cost, and Conversions.
- For safer theme filtering, add
---and paste a GSC Queries export for the relevant business area. - Select Analyze. Review suggestions from highest wasted spend downward.
- Check attribution, match behavior, close variants, and strategic value before adding any negative.
Example output Illustrative data
These fictional rows assume an organic theme around technical SEO audits.
What you get
Wasted spend is the Ads cost in the supplied row; it is not a forecast of future savings. Exact is suggested for terms containing multiple words, while phrase is suggested for single words. The generic reason means all three model conditions passed. No finding means at least one condition failed, not that the term is proven valuable.
How it works
The engine builds a set of three-character n-grams from supplied GSC queries. Each Ads search term is converted to the same representation, and the share of its n-grams found in the theme is calculated. Terms at or below 10% overlap qualify only when cost is positive and conversions are zero. Aggregate “other” rows are excluded, and suggestions are sorted by spend.
Features
- Optional first-party organic theme instead of a generic stop-word list.
- Spend-ranked findings with conservative match-type defaults.
- Local processing and explicit Ads/GSC header validation.
Limitations
- Character overlap is lexical, not semantic; synonyms and homonyms can mislead it.
- The optional brand allowlist uses exact, contained, and typo-tolerant lexical matching; review exclusions for ambiguous brand/common-word terms.
- Conversion lag, value, assisted impact, and offline attribution are not modeled.
- Single-word phrase negatives can block many useful searches and require manual expansion checks.
Frequently asked questions
How does the negative keyword generator choose suggestions?
A search term must have positive cost, zero recorded conversions, and no more than 10 percent trigram overlap with the optional GSC query theme.
What happens if I do not add GSC queries?
There is no theme vocabulary, so every non-aggregate Ads term with spend and zero conversions can qualify. Add GSC queries for a more selective review list.
Why are multi-word terms suggested as exact negatives?
The engine uses exact match for multi-word suggestions to reduce blocking risk. Single-word suggestions use phrase match and deserve especially careful review.
Can a zero-conversion term still be valuable?
Yes. Attribution lag, assisted conversions, low sample size, offline sales, or a strategic upper-funnel role can all make a suggestion unsafe to exclude.
Can I upload the suggestions directly to Google Ads?
Download the CSV for a review-ready negative list. The tool never changes your account or imports the list automatically.
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Tentang alat
Negative Keyword Generator
mesin menggunakan tepat cocok untuk multi-word suggestions untuk mengurangi memblokir risiko. Single-word suggestions gunakan phrase cocok dan deserve especially careful tinjau.
Wasted spend adalah Ads cost di yang diberikan baris; ini tidak forecast dari future savings. Tepat adalah suggested untuk ketentuan containing multiple words, sementara phrase adalah suggested untuk single words. generik alasan berarti semua tiga model conditions passed. Tidak ada Temuan berarti di least satu condition gagal, tidak yang term adalah terbukti valuable.
Fitur
- Term Suggested cocok Spend Alasan gratis logo maker tepat $86 Zero conversions dan little trigram overlap jobs phrase $24 Zero conversions dan little trigram overlap; luas memblokir risiko
- Contoh keluaran Illustrative data
- pencarian term harus memiliki positive cost, zero dicatat conversions, dan tidak ada lebih banyak daripada 10 percent trigram overlap dengan opsional GSC kueri theme.
- Mengapa adalah multi-word ketentuan suggested sebagai tepat negatives?
- Gratis, tanpa pendaftaran. Rank potential negatives oleh spend, zero conversions, dan weak topical overlap. Tinjau setiap suggestion sebelum importing ini menjadi Ads.
Cara kerja
Home › Alat › Negative Keyword Generator Dapat I unggah suggestions secara langsung untuk Google Ads? Tempel Ads pencarian-ketentuan ekspor containing Pencarian term, Cost, dan Conversions. Untuk safer theme filtering, tambah --- dan tempel GSC Kueri ekspor untuk relevan business area. Pilih Analyze. Tinjau suggestions dari highest wasted spend downward. Periksa attribution, cocok perilaku, tutup varian, dan strategic nilai sebelum adding apa pun negative. Temukan costly, zero-conversion, off-theme pencarian ketentuan untuk tinjau sebagai negative keywords.
Batasan
- Batasan Karakter overlap adalah lexical, tidak semantik; synonyms dan homonyms dapat mislead ini. opsional merek allowlist menggunakan tepat, contained, dan typo-tolerant lexical mencocokkan; tinjau exclusions untuk ambiguous merek/common-word ketentuan. Conversion lag, nilai, assisted dampak, dan luring attribution tidak modeled. Single-word phrase negatives dapat block banyak berguna searches dan require manual expansion memeriksa.
- Ya. Attribution lag, assisted conversions, rendah Sampel size, luring sales, atau strategic upper-funnel peran dapat semua buat suggestion tidak aman untuk exclude.
- Bagaimana melakukan negative keyword generator pilih suggestions?
- Ini fictional baris assume organic theme sekitar teknis SEO mengaudit.
Pertanyaan umum
Home › Alat › Negative Keyword Generator
Dapat I unggah suggestions secara langsung untuk Google Ads?
Tempel Ads pencarian-ketentuan ekspor containing Pencarian term, Cost, dan Conversions. Untuk safer theme filtering, tambah --- dan tempel GSC Kueri ekspor untuk relevan business area. Pilih Analyze. Tinjau suggestions dari highest wasted spend downward. Periksa attribution, cocok perilaku, tutup varian, dan strategic nilai sebelum adding apa pun negative.
Temukan costly, zero-conversion, off-theme pencarian ketentuan untuk tinjau sebagai negative keywords.
Apa terjadi jika I tidak tambah GSC kueri?
Di sana tidak ada theme vocabulary, so setiap non-agregat Ads term dengan spend dan zero conversions dapat qualify. Tambah GSC kueri untuk lebih banyak selective tinjau daftar.
Dapat zero-conversion term masih menjadi valuable?
Unduh CSV untuk tinjau-ready negative daftar. alat tidak pernah perubahan Anda akun atau imports daftar secara otomatis.