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Brand Bid Decider

Free, no signup. Compare Ads performance with organic brand visibility. The output is a modeled test recommendation, not a claim of incrementality.

Built by Patrick Stox

Paste Ads search terms first, then GSC Queries. Separate data sets with a line containing ---. Files never leave your browser.

Local data

Saved targets, named lists, and recent check summaries remain only in this browser.

Runs entirely in your browser — nothing you paste is uploaded or stored. Anonymous run-level outcome counters may be used for aggregate research; URLs, domains, IPs, and identifiers are never included, and no statistic is released below 100 runs.

Feedback
Report a bug

Found something broken in Brand Bid Decider? Let us know what happened — this goes straight to a private triage queue, not a public list.

What will be sent 
 No tool inputs, uploads, pasted source, complete results, query parameters, or URL fragments are attached automatically. You can edit or remove the selected passage above. Browser and anti-abuse metadata is processed for spam prevention. 
  
 
  
 
 
  
 
 
   
 
How to use it
 
  1. Paste an Ads search-terms table containing Search term, Cost, and Conversions.
  2. Add ---, then paste an aligned GSC Queries table.
  3. Select Analyze and review the verdict, organic CTR, expected CTR, cost, and conversions for every Ads term.
  4. Use eligible rows to design a geo or time holdout. Do not pause campaigns from the model alone.
 
Example scenario Illustrative data
 
These fictional metrics show how a candidate is expressed; they do not claim an incremental savings result.
 
Termacme analytics
Verdicttest-pausingOrganic evidencePosition 1.2 · CTR 42%Paid evidence$320 cost · 18 conversions
Reason: organic is effectively first and clears the modeled CTR, so test a controlled pause for cannibalization.
 
What the simulation shows
 
Test-pausing means the organic rank and CTR thresholds were met. Run-holdout means the evidence is ambiguous. The engine also defines defend-brand for supplied competitor overlap, but this page does not collect competitor terms and therefore cannot return it. Organic and expected CTR are decimals; cost and conversions are retained from the Ads row.
 
How it works
 
Ads and GSC rows are joined by exact normalized query text. The tool calculates organic clicks divided by impressions and compares that with the shared position-based CTR estimate. A row qualifies for a pause test only at position 1.5 or better and at or above expected CTR. The holdout illustration uses the imported click and conversion totals, assumes the export covers 30 days, and discloses that period assumption so you can adjust it to the actual range.
 
Features
  • Conservative verdicts with the reason and underlying metrics.
  • Exact normalized query join with no opaque semantic matching.
  • Browser-only processing and required-column checks.
 
Limitations
  • No competitor-presence, profit, impression-share, device, or geo inputs in the current UI.
  • The holdout is a planning illustration, not account-specific power analysis; correct its disclosed 30-day assumption when your export covers a different period.
  • Average position and modeled CTR can hide SERP-layout and query-mix differences.
  • A clean test still needs conversion lag, seasonality, brand safety, and sample-ratio checks.
 
Frequently asked questions
When does the tool suggest testing a brand-ad pause?
It suggests a controlled pause when the exact normalized GSC query averages position 1.5 or better and its organic CTR meets or exceeds the modeled CTR for that position.
Does the Brand Bid Decider prove paid search cannibalization?
No. It identifies test candidates. Only a well-designed holdout can estimate how many paid clicks or conversions are incremental.
Why do most rows say run a holdout?
The result stays cautious when organic rank or CTR does not clear both thresholds, or when an Ads term has no exact normalized GSC match.
Does the tool detect competitor ads?
Not in the current page workflow. The engine supports a competitor-presence input, but this UI does not collect it, so it cannot produce a defend-brand verdict from these two exports alone.
Should Ads and GSC exports use the same date range?
Yes. Align dates, geography, device, and search scope as closely as possible before comparing performance.
 
 
Next stepLanding-Page Mismatch Finder — verify it with a direct check.

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Feature requests for Brand Bid Decider
 

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Tentang alat
Merek Bid Decider
Batasan Tidak ada competitor-keberadaan, profit, impression-share, device, atau geo masukan di saat ini UI. holdout adalah planning illustration, tidak akun-spesifik power analysis; benar disclosed-nya 30-day asumsi ketika Anda ekspor covers berbeda periode. Average position dan modeled CTR dapat menyembunyikan SERP-tata letak dan kueri-mix differences. bersih uji masih needs conversion lag, seasonality, merek safety, dan Sampel-ratio memeriksa.
Home › Alat › Merek Bid Decider
Fitur
  • Apa simulasi menunjukkan
  • hasil tetap cautious ketika organic rank atau CTR tidak jelas keduanya thresholds, atau ketika Ads term tidak memiliki tepat ternormalisasi GSC cocok.
  • Uji-pausing berarti organic rank dan CTR thresholds adalah met. Jalankan-holdout berarti bukti adalah ambiguous. mesin juga menentukan defend-merek untuk yang diberikan competitor overlap, tetapi halaman tidak kumpulkan competitor ketentuan dan karena itu tidak dapat kembali ini. Organic dan diharapkan CTR adalah decimals; cost dan conversions adalah dipertahankan dari Ads baris.
  • Ini suggests terkontrol pause ketika tepat ternormalisasi GSC kueri averages position 1.5 atau better dan organic-nya CTR meets atau melebihi modeled CTR untuk yang position.
  • Contoh skenario Illustrative data
Cara kerja
Term acme analytics Putusan uji-pausing Organic bukti Position 1.2 · CTR 42% Paid bukti $320 cost · 18 conversions Alasan: organic adalah effectively pertama dan clears modeled CTR, so uji terkontrol pause untuk cannibalization. Tidak di saat halaman alur kerja. mesin supports competitor-keberadaan masukan, tetapi ini UI tidak kumpulkan ini, so ini tidak dapat produce defend-merek putusan dari ini dua ekspor sendiri. Ya. Selaraskan tanggal, geography, device, dan pencarian cakupan sebagai closely sebagai mungkin sebelum membandingkan performance. Ketika melakukan alat suggest pengujian merek-ad pause?
Batasan
  • Mengapa paling baris say jalankan holdout?
  • Melakukan alat detect competitor ads?
  • Model transparan merek-bid recommendations dan incrementality holdout.
  • Tidak. Ini mengidentifikasi uji candidates. Hanya well-designed holdout dapat estimate bagaimana banyak paid clicks atau conversions adalah incremental.
Pertanyaan umum
Tidak di saat halaman alur kerja. mesin supports competitor-keberadaan masukan, tetapi ini UI tidak kumpulkan ini, so ini tidak dapat produce defend-merek putusan dari ini dua ekspor sendiri.
Ya. Selaraskan tanggal, geography, device, dan pencarian cakupan sebagai closely sebagai mungkin sebelum membandingkan performance.
Ketika melakukan alat suggest pengujian merek-ad pause?
Melakukan Merek Bid Decider buktikan paid pencarian cannibalization?
Gratis, tanpa pendaftaran. Bandingkan Ads performance dengan organic merek visibility. keluaran adalah modeled uji recommendation, tidak klaim dari incrementality.
Tempel Ads pencarian-ketentuan tabel containing Pencarian term, Cost, dan Conversions. Tambah ---, lalu tempel selaras GSC Kueri tabel. Pilih Analyze dan tinjau putusan, organic CTR, diharapkan CTR, cost, dan conversions untuk setiap Ads term. Gunakan eligible baris untuk desain geo atau waktu holdout. tidak pause campaigns dari model sendiri.
Ini fictional metrics tunjukkan bagaimana candidate adalah expressed; mereka tidak klaim incremental savings hasil.
Seharusnya Ads dan GSC ekspor gunakan sama tanggal range?